:molly bedingfield
The 100% Promise
With recent reports highlighting just how little percentage of charitable donations get to
where they're directed it truly will take an angel to effect real change
Global Angels founder, Molly Bedingfield,
has led the way in creating a new and sustainable charitable model
where all donations from the public go directly to resource on-theground projects. This '100% Promise' is her answer to the demand
to make charitable donations go directly and solely to where they are
needed.
"Over the last 15 years, I noticed there was a growing perception
among people that funds given to charity were not achieving as
much as they wanted," Molly explains. "I felt that with the needs
being so great in the developing world, if I was to be committed to
helping them, I wanted to make a real difference otherwise it wasn't
worthwhile. I couldn't see myself pouring my heart and soul into
raising funds to help people without it being very, very effective."
London-based Molly and her husband John, have over 20 years'
experience in the voluntary charity sector.
"In the early years we were working with addicts in drug
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rehabilitation. We started taking people overseas to aid developing
world projects like street kids, orphans, building schools, and
these people finally had a sense that they could give back – part of
their rehabilitation. Through that I discovered that I was a social
entrepreneur. I loved going out and breaking new ground for others to
follow. The 100 % Promise is a great example."
Living in a technological age where everything is becoming
transparent and knowledge is widely accessible, donors like to be
engaged in all levels of their charitable giving. People want to know
their donations go exactly where they've designated and expect tangible
results rather than blindly trusting organisations.
"For example, in response to news that one in three children die
before their fifth birthday due to lack of safe drinking water in parts
of Northern Mozambique, a donor may decide to fund long term
solutions that empower a whole village with the ability to lift itself
out of poverty," says Molly. "They might designate their funds to
provide a water well, a school feeding programme or a medical clinic
