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in a specific village, or they may choose to give a percentage to cover administration, marketing, fundraising and campaign costs, feeling they are investing in the bigger picture of the responding charity's effectiveness. To meet this shift in thinking, we need new models of charity that raise the bar and challenge outdated methods within the charity sector, offering choice and transparency to all donors." children, Daniel and Natasha Bedingfield. Within a year, Bear Grylls had become an ambassador raising $1million for projects through his world record venture in the Himalayas for the highest para-motor. In 2007, we launched in the US at Times Square with Hard Rock Cafe making us their global charity for the year. This helped us to grow quickly, followed by us using the last few years to consolidate and strengthen our team and resources ready for the next phase of growth we are in currently. " The 100% model invites businesses and individuals to become 'Angels', donating their expertise, skills, time, facilities, in-kind support or cash to cover running costs. As partners they become part of our wider Global Angel Team." Q: Was setting up a not-for- profit organisation a difficult path to take? A: Yes, it was difficult and required tremendous resources and energy. I worked six to seven days a week, 16-18 hours a day for the first five years pretty much. My family and close friends gave me huge support and encouragement and it would have been impossible without them. The 100% model invites businesses and individuals to become 'Angels', donating their expertise, skills, time, facilities, in-kind support or cash to cover running costs. As partners they become part of our wider Global Angel Team. "So many people see value in what we are doing and have become Corporate Angels. Our offices are donated, as are our marketing, website, accountancy, PR and consultancy. Companies are partnering with us by offering to donate a percentage of product sales as Corporate Angels." • Molly Bedingfield was born in Auckland, New Zealand. • She is a qualified physiotherapist. • Prior to launching Global Angels in 2004 Molly ran her own coaching business. • Molly moved to England in her early twenties with her husband, John and son, Daniel to follow her dream of charity work. • She is mother of four children including international pop stars, Daniel and Natasha as well as Nicola (a singer and songwriter working to break into the industry) and Joshua (manages bands and artists – also a singer). • Her mum used to sing opera (just for fun) on the radio in the Waikato. • After three years away she recently returned to New Zealand to celebrate her father's 80th birthday. Q: How well set up does your organisation have to be to execute this model effectively? A: Any business or organisation needs to be run efficiently to succeed and this is especially true with the 100% charity model. As an organisation we only have two full time staff and many wonderful volunteers. We are very efficient and mindful of the special privilege we have in using other people's money. Auditing how funds are used and maximising their effectiveness in our projects is vital. Q: How fast did the organisation grow from its early days to where it is now, with celebrities like Bear Grylls and Joss Stone getting on board to help the cause? A: In 2005, we launched Global Angels with a concert in central London headlined by my Quick facts • While she is here she will be working towards achieving charity status in New Zealand. "This is really important to me." Nema project: Mozambique,safe drinking water from one of our wells • An international private health insurance company in England has recently made Global Angels their charity of choice meaning Molly and her team will be able to empower millions of people in the developing world. www.h e rmagaz in e .co.n z | 11