:business in brief
BUSINESS
Big business in bite sized snippets
in brief
The World's 20 Most
Innovative Companies 2013
1. NIKE
For a pair of revolutionary new products and a
culture of true believers.
2. AMAZON
For speeding up the delivery of change.
3. SQUARE
For spreading the mobile payments revolution.
4. SPLUNK
For bringing big data to the masses.
5. FAB
For evolving into the destination for design wares.
6. UBER
For being the epitome of the data-driven disruptive
startup.
7. SPROXIL
For sticking it to anyone selling fraudulent goods.
8. PINTEREST
For unlocking our image obsession.
9. SARAFICOM
For bridging a health care gap with telecom.
10. TARGET
For shrinking the big box.
11. GOOGLE
For adding Fiber to our Internet diet.
12. AIRBNB
For upgrading itself into a five-star vacation
destination.
13. APPLE
For delighting retinas with its retina display.
14. THE COCA-COLA CO.
For turning a gigantic BRAND into a nimble
marketing collective.
15. PIG NEWTON
For Louis C.K. selling funny directly to fans.
16. TENCENT
For pushing the Chinese people to speak up.
17. SAMSUNG
For elevating imitation to an art form.
18. BUZZFEED
For reinventing how news (and advertising!) is
shared.
19. NASTY GAL, MODCLOTH, STYLESEAT,
SCIENCE, SNAPETTE, BIRCHBOX, AHALIFE
For giving the fashion and beauty business a digital
makeover.
20. SEACHANGE HEALTH
For making health--not health care costs--its top
priority.
Source: Fast Company
28 | www.h e rmagaz i n e . c o. n z
Borrow an office
Take a ruthless look at your office. If it strikes you as less than impressive, client
meetings there could harm your carefully honed image.
So you might want to capitalise on the style and status oozed by a fancy hotel. Yes,
you can recruit the lobby or cafe of a five-star establishment as a makeshift venue that
feels good and buffs your image.
- For starters, each prospective hub should be downtown, in case something comes
up, forcing a venue shift.
- Old-school or modern? Make sure your hotel choice matches your clients.
- Consider the distance from the client's office or the place of the last meeting.
- Look for plentiful power plugs and wi-fi access, and a calm atmosphere.
- Carpets, plants and thick wallpaper are good because they soak up noise.
- After you find a fit, if you are expecting more than three or four people, don't just
waltz in – ring in advance.
- Never schedule the meeting before 9am or after 4pm because then guests may be
eating breakfast or checking in or out.
- Arrive early to secure a spot and set up, armed with enough battery power to last
the duration.
- Resist the temptation to order any serious food or booze, unless you want to
strike an after-hours drinks mood. But do not wait more than an hour to order coffee
because that will bug staff.
- Pick somewhere low-key, with ample seating – if all seats are taken it is
embarrassing.
- The key interior resource is comfortable chairs set at tables and a toilet also helps.
Source: Sydney Morning Herald
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