Dodge La Femme
The 1950's was a time when a feminine version of every product was created. (So) it was
only a matter of time before car manufacturers jumped on the bandwagon and in 1955
the was introduced. Showcasing a heather
rose and sapphire white layered exterior with
an accompanying floral interior and accessorised with a purse, umbrella and make-up
compact it was labelled the "Royal American
Her Highness". Modelled by women wearing fur shrugs and the latest fashion designs
from Paris it was an all exclusive DREAM car
designed especially for women. The following
year in 1956 Dodge introduced a modified
version of this car with only minor changes;
the colour scheme was now lavender, white,
and black. It contained fewer accessories than
the previous model although it still sported a
matching umbrella, raincoat and rain cap. The
new model contained features such as push
button driving so that driving was made as
easy as possible (effortlessly) for the "weaker
sex". The latest in technology - an under-dash
record player, was also offered as part of the
package.
For some reason all the glamour and ex-
travagance of the vehicle didn't appeal to the
female sex during this time. Under 1500 were
produced over the two years that they were
on the market which is a significantly small
amount in comparison to the 56,500 hardtops
that Dodge manufactured during this time.
Maybe the pink, all out female accessories
and exclusiveness were just too much, maybe
women didn't want to be branded in this way,
whatever it was they just didn't respond well
to the concept of a women's car.
Source: www.auto.howstuffworks.com
Honda she's pretty in pink
Now bring back the 1950's where Dodge had a go at creating an accessorised
furnished glam car exclusive to the female population. It wasn't a huge success
back then but will it do better this time around? Around the world, sales of cars
purchased by women have increased and so it seems a second attempt has been
made at designing a female car. Car manufacturer Honda is leading the way, this
time using more "savvy marketing". Branded the "Honda Fit She's", women can
choose from three shades: pink, brown or white, which, according to a Honda
executive, women can match perfectly with their eye shadow. So for those who
don't like pink there are other options to choose from; an improvement from
Dodge's design maybe? Whichever colour is chosen the vehicle contains corresponding coloured stitching in the floor mats, seats and driving wheel. Not only
is it supposed to visually appeal to the female sex, it also comes with an impressive windshield that cuts 99% of ultraviolet rays and an air conditioning unit that
prevents wrinkles and improves skin quality called the "plasmacluster".
www.autos.yahoo.com
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