:motor
Female bloggers
to follow this year
in the automotive
industry
1. Jody Devere - head of www.askpatty.
com and president of Women's Automotive Association International. AskPatty is
a huge website with heaps of information
for women on any automotive queries
they might have. It also has a question
and answer support program where users can get in touch with a female expert
regarding problems they might be having.
Your
Concept
Car
2. Tara Weingarten – editor and chief of
www.vroomgirls.com which is another
helpful website for motorists with varying
levels of experience. You can talk to Tara
directly in her "Ask Tara" forum.
3. Juliet Potter – auncher of the first motoring website aimed at women, www.
autochic.com.au. She is a leading car
expert in Australia who wants to feminise
the motor industry.
4. Anne Fleming – Anne improves the
car purchasing process for women by
training retailers and then awarding them
with the "certified women-drivers friendly"
badge. This badge indicates that the
retailers are a respectable car retailer for
women to shop at. Her website and blog
can be found on www.women-drivers.
com.
5. Hilary Green – Hilary aims to empower
women in the process of buying a car.
Women dread going to a dealership that
is male-dominated and so she set up
her own sub-dealership to better satisfy
customers. Her website and blog can be
found on www.carsforgirls.com.
"Our aim is that you should feel great in this car," says Camilla Palmertz, project manager of "Your
Concept Car" (YCC). The never been-done-before concept of an almost all female exclusive crew
that have designed and developed a car, resulted in features that appealed to both sexes but that
have not been thought of before by the man-made vehicles. Features such as; no gas cap, no
hood, easy-clean paint, exchangeable seat covers of various colours and materials, compartments
for hand-bags and gull-winged doors that make it easier to load and unload large items or children
as well as a better line of vision. It proves to show that women's creative flairs are useful in many
industries. This is just a concept-car and so there is no assurance the car will be mass-produced
although many of its creative ideas may find their way into future creations. In the United States, 52%
of Volvo buyers were women and in Sweden women purchased 65% of cars and influenced 80% of
car sales so it made sense for these women to come together and have a voice in car design.
Source: www.roadandtravel.com
Top 10 cars with highest percentage
of women buyers...
Men and women have grown similar tastes for what they are looking for in purchasing a
car. The following list was compiled with advice from automakers on which vehicle has
been most popular for them amongst female buyers, they say that women are more
cost-conscious and prefer fuel-efficient vehicles.
6. Ling Valentine – With her infectious
bright personality and crazy marketing
ideas such as owning a nuclear missile
truck, Ling is dedicated to bringing value
and low-cost cars. Her website is www.
lingcars.com.
• 2011 GMC Acadia
• 2011 Kia Optima Hybrid
• 2011 Hyundai Tucson
• Mitsubishi Outlander Sport
• Volvo C70
• Mazda 5
• Acura TL
• Chevrolet Cruze Eco
• Saab 9-5
• Chevrolet Equinox
Source: www.eastcoastcarrentals.co.au
Source: Forbes
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