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BEAUTY
DESIGN
ANIMALS
TECNOLOGY
BUSINESS
YOUR BLOG
FOOD
FASHION
content
POLITICS
HEALTH &
WELLBEING
ENVIRONMENT
WHAT IS YOUR NICHE?
In most cases, having a focused niche for your
blogging content is what will best define who
your target audience is. Most readers who
stumble onto your blog will find it either
through SEO or word of mouth. In many cases,
the search for a specific type of content is what
may have attracted your readers in the first place.
It could be a photography blog, for example,
in which case the most popular blogs in the
photography niche will come up first in search
engines like Google or Bing. Gearing all of your
content towards that niche or category will give
your readers a sense of familiarity. If they are
looking for a specific type of content that they
know you will provide, they know to come to
your blog.
ASK YOURSELF... IS MY CONTENT
INTERESTING? INSPIRING?
INFORMATIVE?
blogging stats
60% OF BUSINESSES HAVE A
BUSINESS OR COMPANY BLOG
DO YOU?
BE THIS
35% ACTIVELY BLOG AT
LEAST ONCE A MONTH
65% HAVEN'T UPDATED THEIR
BLOG IN ONE YEAR OR MORE
X NOT THIS
LANGUAGES
ENGLISH 66%
SPANISH 8.7%
PORTUGUESE 6.5%
INDONESIAN 3.5%
ITALIAN 2%
GERMAN 1.8%
FRENCH 1.4%
RUSSIAN 1.1%
VIETNAMESE 1.1%
SWEDISH 1.0%
42,000,000 BLOGS
25,000,000,000 PAGES VIEWED A MONTH
500,000 NEW POSTS A DAY
400,000 DAILY COMMENTS
WORDPRESS.COM
The 10 most popular blogs
1. The Huffington Post
2. Boing Boing
3. Techcrunch
4. Kottke
5. Dooce
6. Perezhilton
7. Talking points memo
8. Icanhascheezburger
9. Beppe Grillo
10. Gawker
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