Her Magazine

Her Magazine April/May 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:how to effectively target your blog How to EFFECTIVELY TARGET ot woH Audience there are approximately 42,000,000 blogs in existEnce (according to wordpress, 2012) and with more being created each day it is important that yourS doesn't get lost in the great infinIty that is the world wide web WHO IS YOUR TARGET AUDIENCE? It's not only important to write in the proper tone to address your target audience, but also to understand the specifics of who exactly your audience is. That is: • How old are they? • Where do they live? • Are they primarily male or female? • How educated is your audience? • What does your audience do for a living? Knowing these important facts will allow you to better write and provide content that is of interest and will therefore, be more popular in the blog world. WHO ELSE IS YOUR AUDIENCE READING? Assuming your goal is to be the best blog in your market, it's important that you understand who else your audience might be reading. Establishing this information will aid you in several areas: • You will be able to see what others are doing and avoid doing the same. Fresh, new content and ideas are far better than regurgitated material. • You can gauge the popularity of posts relating to topics/ interests by the amount of feedback and comments that another blogger gets. • And later this may help with promotion and aligning your blog with others similar to your audience's interest. promotion REACH BEYOND YOUR TARGET AUDIENCE 5 Ways to Make Your Blog Posts More Shareable 1. Work on your timing When possible, your blog posts should be published between 10am Tuesday and mid-day Wednesday to get optimum readability. 2. Invest time in your headlines Often, your headline is the only part of your post that is seen or read so make it good and the readers will respond. 3. Provide social sharing buttons Every blog must have social media buttons in a prominent location so that visitors can easily share. 4. Ask readers to share Statistics have shown that adding 'Please RT' to your tweets will increase the number of retweets you receive. 5. Share first It's very important that you reciprocate likes and shares, as your readers and other bloggers will appreciate it and be more motivated to continue to support you. 36 | www.h e rma gaz i n e . c o. n z HOW MANY PEOPLE ACTUALLY MAKE MONEY FROM BLOGGING? • Upwards of 81% never make $100 from blogging. • Only 8% earn enough money to be able to support a family. • 9% make enough money to sustain their lifestyle spending 4-6 hours a day blogging. • The other 2% spend 1-2 hours a day blogging and make $150,000 blogging from exotic locations. WHAT BLOGGING PLATFORM SHOULD I USE? There are several blogging platforms available and each has different strengths and weaknesses. According to blogging.org, in 2012 the below organisations managed these percentages of total blogs on the internet... WORDPRESS 43% BLOGGER 35% TUMBLR, TYPEPAD, POSTEROUS 16% OTHER 6%

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