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Female Vehicle Choices
Forbes list of 10 cars
These are the cars that fare the
highest proportion of women buyers
compared to men. Next to each car
is the percentage of women that have
bought them in comparison to our
male counterparts.
10th equal – Jeep Compass & Nissan
Juke 52%
8th – Toyota Rav4 53%
7th – Honda CR-V 53.4%
6th – Hyundai Tucson 54%
5th – Toyota Matrix 54.1%
4th – Volkswagen Beetle 54.6%
3rd – Volkswagen EOS – 56.4%
2nd – Nissan Rogue – 56.9%
1st – Volvo S40 – 57.9%
Source: www.autoguide.com
Three types of vehicles have been identified as the most popular choice for
females reflecting both their personality and image.
Caroline's Car Services
The first is small cars.
Based overseas in Norwich, Caroline's car services aim to revolutionise the garage industry.
They want to provide a friendly and welcoming
environment to customers so they don't feel
intimated or nervous, especially for women
who often fear their encounter with the garage.
They offer all the usual garage services such
as MOT (Ministry of Transport) which is similar
to our WOF (Warrant of Fitness) as well as
bronze, silver, gold and platinum packages.
The workers are dressed in a pink overall
uniform and their reception area is decorated
in pink, their pink tagline reads "female friendly
garage services". Not only are they providing
a service that is there to benefit and help other
women, but they are also gaining respect as
women in the auto industry who are just as
knowledgeable and skilful as a man in this
male-dominated industry of work.
Not only are these eco-friendly and save money on petrol but they are vava-voom! Their owners have flair, they are independent, fun and carefree,
jumping into their cheeky run-around car willing to go anywhere their heart
desires.
The second group is convertibles.
For those that like the wind in their hair (extensions), those who like solidness and sexiness with a subtle air of prettiness, wrap a loose scarf around
your neck, don some shades and race off into the horizon in a smooth riding
convertible.
Last but not least is the SUV.
These cars are becoming more and more popular, making their way into lists
of the most popular car choices for female buyers. For the women who want
protection for themselves or their children, the heavyweight and size of the
vehicle make it unbreakable. Women also sit in a superior position and are
invulnerable to anything coming their way.
Source: www.telegraph.co.uk
60 | www.h e rmagaz i n e . c o. n z
Source: www.carolinescars.co.uk
