Her Magazine

Her Magazine April/May 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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Four tips on personal relationships in your marketing 1) Re-connect with your customers and clients on a personal level such as calling them over the phone, meeting up with them for a meal or a drink, or talking to them through Skype. Participate in some form of verbal communication with them. 2) Attend local networking or professional groups. Get to know like-minded people, meet different people and make new connections or learn valuable information. 3) Ask people for two or more business cards. This shows that you are interested in them and think they are a valuable person. Not only will you be helping other people out that might find this person useful but that person will be extremely flattered. 4) Go a little old school. Rewind the tech clock and start using the telephone and writing letters again. Believe it or not, some people ignore their email and only respond to a personal note or telephone call. Find out how that person likes to make positive connections so that you can be one of them. Source: NZ Herald Outrageous marketing 'Two Guys Smoke Shop' owner, David, Garofalo, has been in the cigar business for over 27 years. For the last 17 years, he has been investing in some outrageous marketing for his business. It started when Dave and his business partner wanted to host an anniversary party for their business that would be dubbed the hottest ticket in town, and that's exactly what it has become. Even when they first hosted the party, Dave flew in celebrities and movie stars, organised a fine night of entertainment and gave away extravagant door prizes as he still continues to do. There is always a top prize of the night and for their 25th anniversary this was a brand new Rolls Royce Silver Spur. It contained 250 silver bars inside the vehicle that were minted especially for the occasion. This eccentric marketing earns Dave millions of dollars of publicity before and after the party. A lot of the time they even manage to break even the cost of hosting such a spectacular event. Selling at around $200 a ticket with a maximum of 500 being sold, this event usually sells out within the first few days. It seems outrageous marketing is not such a bad idea. What type of over the top promotion can you do? Share your ideas with us on our Facebook page. www.facebook.com/HerMagazine Source: NZ Herald And the winner is... The Oscars have been and gone and although we are happy for those that won, we are jumping on the bandwagon supporting the need for more women to be nominated. The statistics are outrageous! There were 140 male nominees and only 35 female nominees. Last year, there were six categories with completely no women nominees and this year there were seven. Aren't we supposed to be moving forward in our acceptance of diversity? Putting an end to segregation? It's not like there aren't any fantastic females to nominate, there are plenty of worthy women out there that could be in line for such awards. Petitions have been started on global blogging sites such as Women in Media against this huge difference in the male/female ratio and bloggers have joined in the petition too. Source: Mona Gable www.blogher.com connect with us www.facebook.com/HerMagazine annahstretton.blogspot.com nz.linkedin.com/in/annahstretton twitter.com/HerMagNZ www.h e rmagaz in e .co.n z | 15

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