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:business in brief ways youth can start now to prepare themselves for starting their own businesses 1. Selling is like fishing; you can't catch fish unless you have your hook in the water. Get active. 2. Business is a lot easier when you have a good team of people. Find other people you enjoy being around and who can do things well. 3. Never be afraid to ask for help. There is no shame in getting advice about things you don't know. 4. Stay optimistic. There is always more to do and always a solution to be found. 5. Establish a set of values and hold on to them. Be authentic. Be credible. 6. Clearly identify your objectives and write them down. 7. Use the fact that being young is an advantage. You know how to get your message out there on Facebook and other social media better than anyone. 8. Don't wait for people to come to you; decide on what you want and chase it. 9. Watch for problems: solving them can be the start of a great business idea waiting to happen. 10. Find a mentor and listen to their advice. Let them bring out your talent. 11. Keep hold of your creativity; foster it, use it. It is one of your greatest gifts. Read more in the The Young New Zealanders Guide to Entrepreneurship by Ian Hunter, $34.99 from Whitcoulls Limited Building communities ...one click at a time Kate Hellen knows how to build and promote communities online. Years ago she founded the highly successful RaglanNet community, helping local business in the Waikato coastal town become tech-savvy in the very opening days of the World Wide Web. Now living in Whangaparaoa, Kate is again helping communities and businesses with her online nous. She builds websites for community organisations (such as Healthlink North) and businesses with her aptly named The Circle business. Looking from the vantage point of 2013 as to what may be coming next, Kate thinks web designs will become simpler, buttons will become bigger and easy vertical scrolling will be more important as we cater to tablets and smart phones. "Probably one of the biggest surprises is how quickly smart phones and touch screens are becoming standard," she says. "Websites now need to be responsive to these." www.thecircle.co.nz Kate's five tips for getting started with web design: 1. Look around at other websites you like – compile a list of what you do and don't like. 2. Have a great logo designed. 3. Compile the content for your pages and while you do this bear in mind how people are going to find you: the words you use on your pages are also your `keywords' that Google uses to decide where you sit amongst your competitors. 4. Compile a list of keywords and phrases, preferably different for each page. 5. Gather some professional looking images and if you have a lot of them you can have a gallery of images – people love pictures. More mobiles than people Sometime this year, the world will cross a threshold: there will be more mobile device connections than there are people. That doesn't mean every soul on the planet will have a mobile phone. But data released by GSMA shows the total number of mobile connections surging to 7.4 billion this year, up from 6.8 billion in 2012. The world population sits at about 7.1 billion, and is growing far more slowly. Part of the rise in mobile connections results from customers having more than one at a time. The average user of mobile services - there were 3.2 billion worldwide last year - had at least two connections. Many people have both a mobile phone and a tablet or e-reader, each with its own wireless connection. Source: WASHINGTON POST www.h e rmagaz in e .co.n z | 121