Her Magazine

February/March 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:so app-ropriate So app-ropriate Developing an app for your business ONCE YOU HAVE A great idea, keep the idea close to the chest. Only tell your closest relations and see what they think. Research your idea, Google is your friend, see if anyone has done anything similar and how your idea can be even better than theirs. Next move is to contact a reputable Smartphone Application development company. They should supply you with a non-disclosure agreement; this will protect you and your idea. The company should then sit you down and have a face to face meeting about your idea and they should then be able to widen your scope, make that idea even better and maybe even more profitable. They will then develop a time frame and pricing plan. Following this, the developers will go over a marketing plan if you require and development will then start. You will see milestones and demos along the way to perfect your app. Once testing is complete your app will be ready to release to the world and sell in the stores. Some businesses also require in-house applications which will increase productivity, effectiveness and an efficient business. Join the revolution! 66 | www.h e rmagaz i n e . c o. n z THE STEPS TO CREATING AN APP: 1. Come up with an idea 2. Keep it close 3. Research 4. Contact Developers 5. NDA protection 6. Meeting about Idea with development company 7. Feedback 8. Pricing/Timeframe 9. Marketing 10. Development 11. Testing 12. Release to Stores 13. Sell How much does an app cost? This will completely depend on how advanced the app is and how much time it will take to develop, prices start from as low as $3000. How do I protect my idea? Don't let too many people know and make sure you have a non-disclosure agreement in place and a services contract to protect you and your idea. How do I sell my app? You will be able to sell it on Google Play store or the Apple App store. You can offer your app for free or charge per download, with 30% going to the stores. Android vs iPhone? They both have their pros and cons but they have an even share of market presence. Best is to develop for both platforms to reach a wider audience. How long will it take? This also depends on the idea. Time frames range from one month to twelve. Anthony Radich Head of Development, App Us Ltd www.appus.co.nz

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