Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
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:retro beauty Beauty Bobbi Brown Creamy Matte Lipstick in Red Carpet $54 War-time beauty routines that we will always love PERFECT POUTS, BEDROOM EYES, glowing skin and lustrous hair - oh how we long to be as glamorous as old school Hollywood sirens like Marilyn Monroe and Grace Kelly! Let's reveal the fascinating beauty secrets of the classic stars, and show you how you can work them into your own regime. HAIR During the war era, big female hair styles were all the rage. By no means would I suggest that you should start ironing your hair to get sleek, long locks, or by dosing your hair in peroxide to be a blonde bombshell, but women in the Forties were not naïve to the secrets and styles of glam-looking hair. All women long for well-conditioned hair and the Forties woman was no different. One way they cleansed their hair was by mixing a tablespoon of baking powder with a small cup of water. This acted as a cheap and accessible cleanser and is easy to recreate today. Instead of indulging in expensive bottles of conditioner, why not follow their conditioning treatments of rubbing raw eggs into your hair to act as a deep conditioner or even rinsing your hair in beer. Extremely popular in the Forties, this latter method also gives your hair high shine. Another way they achieved salon-quality shine was to saturate hair in oil and then wrap in a towel until ready to wash. They would often use lemon juice on their hair with the last rinse which ensured all residues from the cleansers were removed. Curls are always in fashion and Forties women went to great lengths to get them. The female icon of 'Rosie the Riveter' also set the trend for curls – and bandanas. However, there are many easier ways of achieving the vintage curl rather than putting 40 steel rollers in your hair before bed, as many women did. One of the most popular methods was to curl hair by ragging. This can be done by finding some old material and making a handful of rags from it. Take a small section of your hair, twist around the rag until the twist reaches the top of your head, and then tie the ends of the rag together. 78 | www.h e rma gaz i n e . c o. n z These should be slept in to achieve the full curl effect. EYES & BROWS Heavy brows were the theme of the Forties for women. Whereas shops today are adorned with countless numbers of beauty counters offering every eye product imaginable, the most daring item in the WW2 woman's make-up bag for eyes was charcoal. Eyebrows were often completely shaved off with charcoal then being drawn on to create a full-brow affect. Olive oil or petroleum jelly was applied on top to make the brows shine. During the daytime, women would use the petroleum jelly on their eyelids to act as an eye-shadow too. This brightens up your eyes and is great if you're in a rush or just want to go au-natural. CHEEKS If you don't fancy pinching your cheeks every five minutes to attain the rosy-red affect as the perseverant Forties women did, there is another vintage way to achieve that healthy glow. Red lipstick – made famous by the previously mentioned iconic female stars – had more uses than perfecting the pout. Women would rub a little of their lipstick onto a rag and then rub in circular motions onto the cheek. This can be done now with a cheap red lipstick and it gives an immediate rose-tint. Face powders were used too – though we do not recommend covering your freckles up, as they did. Their powder was essential as it doubled up as a tool to create a matte base if going out after working in a boiling hot factory. So, there we have it – the top beauty secrets of the World War II female. They are secrets that were stuck to rigidly and became beauty regimes that shaped their war-time lives. These tricks cast a bright light onto just how beauty-bound women were 70 years ago and how remarkable the rituals were that modern women of today can even use them. Spending less clearly does not mean sparkling less! Try them out for yourself and see if you could have survived as a Forties woman. Phoenix Renata www.phoenixcosmetics.com Rimmel Wake Me Up Foundation $24.99 Elizabeth Arden Beautiful Color Brow Shaper & Eyeliner $49 Australis Lip Pencil Nudie Rudie $16.50 Elizabeth Arden Ceramide Ultra Lipstick in Rouge $52 Maybelline New York Hyper Glossy Liquid Line $19.99 Estee Lauder Two Tone Mascara $89