Her Magazine

February/March 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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Research is just as important and she'll compare value for money. It's not about being a bargain hunter and trying to find the cheapest around (though, granted some do) – she wants to know that when she spends money she's going to be getting what she paid for. That you'll not just meet, but exceed her own expectations. That's the age we live in. She WANTS to be the girl that gets to brag to her friends about how you gave her the best service she's ever had and that wow, look at what an amazing shopper she was because she was clever enough to find it. The digital age sounds scary, but really it's about being THERE. Being where your customer wants you to be, when they need you to be. It's that simple. User experience is what will dictate the future success of retailers and that comes in all forms – face to face service, online service – overall usability in all senses of the term. So ask yourself, what are you doing to accommodate the modern savvy consumer and her needs? What would you want to see if the shoe were on the other foot? Jenene Crossan www.flossie.com and able to help her get these. She researches, she knows her rights and she'll happily echo her sentiments and outtakes to others around her – quickly and globally thanks to social media. She can be your harshest critic…but also your biggest advocate. She expects you to have a website; an easy to use one – one that has simple things, like your contact details that are easy to find. Don't make her look deeply to find anything and even if your products can't be purchased through it (though I would question why not in today's age of instant gratification and ease of distribution), at the very least showcase them. Ask what YOU would want to see. She wants to be able to send you an email and get a response within a reasonable period of time. She wants you to be available in other mediums too – Facebook, Twitter and will give you kudos for other areas, like having a great mobile friendly website. www.h e rmagaz in e .co.n z | 37

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