Issue link: http://viewer.e-digitaleditions.com/i/85232
Caps FAST FACTS • $300,000 raised for the New Zealand Breast Cancer Foundation in four years • Pink tyre valve caps sold at 168 Bridgestone and Firestone locations across the country • Innovatively engages all New Zealanders to take action against breast cancer – not just women • 100% of funds raised go directly to the Foundation • This time $92,700.89 raised off As part of an annual, highly successful fundraising campaign, Bridgestone New Zealand Limited once again made its pink tyre valve caps available to consumers and businesses via 168 stores nationwide. Each cap sold for $2, with 100% of all proceeds donated to the New Zealand Breast Cancer Foundation. For four years, Bridgestone has sold the unmistakable pink tyre valve caps, raising more than NZ$300,000 for the New Zealand Breast Cancer Foundation for awareness and research and programmes to support New Zealand women and families affected by breast cancer. Bolstered this time by social media, Bridgestone's Facebook fan page received 3,520 'Likes', and was inundated with messages of support, heartfelt stories and personal achievements. The high profile campaign is no longer about everyday Kiwi women alone. It has touched the hearts and tyres of police, long-haul truck drivers, forklift drivers, lawnmowers, farmers' tractors, dump trucks, steam rollers, graders, fire engines, NZ Air Force planes, pushchairs and kids' scooters. What started as a very female-centric idea in 2008 now attracts people from both genders, all ages and backgrounds. The pink tyre valve caps were sold throughout October and promoted via Bridgestone's retail websites, POS in-store and through a TV campaign. Success this time around comes to the tune of $92,700.89, which was presented to the New Zealand Breast Cancer Foundation. End of a We were saddened to hear of the passing of one of our 2011 pink journey feature stories, Natalie Murphy. In March 2010 Natalie was told that with chemotherapy she would have approximately two-five years to live. In December 2011 Natalie passed away leaving behind a son, Jackson and husband, Greg. journey