Her Magazine

Her Magazine - June/July 2012

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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The Four "Places" to Get Found Online: The information that follows gives steps to assist you to secure yourself as the #1 Local Online Authority and the "Go To" person in you industry. If your website is currently not even close to page #1 of Google then your next step is to ensure your website appears online everywhere your potential clients are looking for you, including: "LOCAL SEARCH" PPC (PAY PER CLICK) YOUR CONTENT IN THE TOP 10 SPOTS ON PAGE #1 MORE "CONSUMER REVIEWS" THAN YOUR COMPETITORS. 1. Get listed in the Big 3 for Local Search: Google Local • • • Bing Local Yahoo Local 2. Use Google maps, which allows you to connect to the rapidly growing "mobile" market. This tool allows Smart or iPhone users to find you easily. 3. Use your keywords • • • www.dmoz.com wwwMerchantCircle.com 5. For a "Normal" Search use your keywords in your sites: Title Tags, meta Tags, header tags, image "alt tag" and the page's content. • 6. Add links to your website: Google is really a popularity contest, "She With The Most Links Wins!" • Use Local Directories, Articles, Web 2.0, Blogs, Online Video, Online Press Releases, other websites and Social Bookmarks. 7. Content Results • • • Use social media sites (Google loves these) such as: Online classifieds: www.craigslist.com Online contentsite: www.Squidoo.com Online reviews: www.kudzu.com 8. An Online video is simple, quick to produce, and cost effective to create and the search engines love video. 9. PPC (Pay Per Click) the other ideas listed are free, however PPC is a paid for cost. ? MY QUESTION TO YOU IS: WHAT WOULD YOUR LIFE/ BUSINESS LOOK LIKE IF YOU IMPLEMENTED THESE STEPS AND YOU BECAME THE #1 AUTHORITY ONLINE AND THE "GO TO" PERSON IN YOUR NICHE? Sarah A. Buchanan, LL.B, Saraimarketing.com What Are You Worth 4. Get listed in the local directories; www.Local.com MEMORY CHIPS Ashton Kutcher as Steve Jobs P h o t o g r a p h s of actor Ashton Kutcher dressed up as the late Steve Jobs have emerged, giving the world a first glimpse of how Kutcher will look in the upcoming independent film about the former Apple CEO. TMZ posted the images taken on a movie set in Los Angeles, showing Kutcher wearing Jobs' iconic attire including a black turtleneck, blue jeans and tennis shoes. Filming for the flick, tentatively titled Jobs: Get Inspire, began in May. Source: Mashable Experi-print Imagine a world without print. That's what personal computer and printer manufacturer Hewlett- Packard did when it took all printed materials away from the small northern mid-west American town of Spring Green for seven days as part of a social experiment. Newspapers were removed from letter boxes, books from shelves, and calendars and photographs from the walls of homes and offices. Labels were peeled from products on supermarket shelves, lettering was removed from road signs and shop frontages, and clothes with printed patterns were banished from people's bodies. The experience was chronicled in The Spring Green Experiment, a film that will premiere at the Guggenheim Museum in July. Source: Fairfax NZ News How to buy 1 share to Facebook? Exactly how much are you worth to Facebook in terms of advertising dollars? A new quiz will help you find out. Online privacy company, Abine has a Val-You quiz that will determine your dollar value to Facebook. The quiz asks you where you live, how often you Like posts, play Zynga games and your plans for your presence on Facebook in the future. Source: Mashable of Facebook stock The typical way to buy stock in a publicly traded firm is to open a brokerage account and place an order. But for those who want to own just one ceremonial share of a company there's an easier, if sometimes pricier, way: You can buy through websites that specialise in "one share" transactions. The operators of these sites say they expect Facebook to become one of their most popular stocks although sites like GiveAShare. com and OneShare.com are careful not to market themselves as places for serious investors. Stocks are risky, and any gains on a single share are likely to be tiny. Source: CNN Money www.hermagazine.co.nz | 57

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