MASTER CLASS local online marketing
Local Online Marketing
How to get more clients automatically from the internet.
WE ARE ALL CONSCIOUS of the ever present power of the internet in our lives, however many, especially business owners, just wish the internet would simply go away. It can seem out of reach, complicated and time consuming, especially when they are busy with the daily input required to run their business. It is becoming the case now that businesses without a strong online
ACCORDING TO THE NUMEROUS STUDIES, PEOPLE CLICK WHEN SEARCHING AND LANDING ON A GOOGLE SEARCH PAGE THAT IS RANKED #1 IN THE FOLLOWING PLACES.
# 1 ranked site gets 41% of the clicks # 2 ranked sites get 12% of the clicks # 3 ranked sites get 8.5% of the clicks. # 4 ranked sites get 6% of the clicks. # 5 ranked sites get 5% of the clicks. # 6 ranked sites get 4% of the clicks. # 7 ranked sites get 3% of the clicks.
The remaining clicks are shared between all other sites with Google.
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presence potentially run the risk of being left behind in the race to secure local customers for their business. You need to be aware that your customers
are in fact looking for you online NOW, even if they don't appear to be finding you at your website. There are over one billion searches completed monthly looking for local business globally, and this figure is increasing by 50% annually. 80% of these people search online prior to making a purchase, shopping around for price, availability, colour choice, etc. This process supersedes the traditional
marketing methods used such as Yellow pages® and newspapers. Two out of three people now use Google to find the business they are looking for and 98% of people remain on the first Google page and buy from that page.
If you are not in the top seven positions on the first Google page then you simply are not getting potential customers to your site. We call the top seven spots "The
Money Zone". It's where customers find you!
The three keys to online success are:
2. Do they find your website? 3. Are they buyers?
TO ANSWER THESE QUESTIONS WE NEED TO DO SOME HOMEWORK. FIRSTLY, WE LOOK AT KEYWORDS.
Keywords are the words your prospective clients put into Google to search for your business. From the keyword results we can see: • The numbers searching for your keyword • Google-refined search results into specific geographic locations.
To check your own keyword information http://www.adwords.google.com/select/ KeywordToolExternal or type in "Keyword
Tool" into Google.
1. What do potential customers really search for?
