Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
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MASTER CLASS NZ's Corporate Giant Why Auckland is corporate Auckland was rated the third most livable city in the world by Mercer Quality of Life Survey 2011 but does this standard reflect its working environments? EVERY YEAR, AUCKLAND'S ECONOMY GROWS faster than New Zealand's national average. And every year the population of this region gets bigger, younger and more cosmopolitan. With a population of 1.5 million, Auckland is New Zealand's largest and most diverse city. It's young, energetic and innovative, producing 36 per cent of the country's GDP. Auckland is also the most educated city in New Zealand, with 20 percent of the population holding a Bachelor's degree or higher. The city is home to over 50,000 international students at any one time, making it a multicultural and multilingual hotspot. Add to that its ideal location for international business and it is clear why over 600 companies are based in there. The advantages of operating business in Auckland are numerous – an educated work force, infrastructure, climate, culture, regulatory and business environment. Auckland Council is also finalising its Economic Development Strategy, which is due to be adopted by the Auckland Plan Committee on 3 July. The Auckland Economic Development Strategy is a 10-year regional strategy - one that will help bring about a major change in the way Auckland does business. It aims to strengthen collaboration, provide and develop supporting infrastructure, attract, build and retain talent and business capability within Auckland. It also aims to make it easier to undertake innovation, showcase our strengths and leverage off our sectors of competitive advantage. Auckland Council represents a new model of local government for New Zealand, designed to strengthen regional leadership through the Governing Body while The annual revenue Auckland business contributes to the economy Auckland's gross domestic product (GDP) in the year to December 2011 was estimated to be NZ$71.7 billion (in 2011 dollars). This is approximately 36 per cent of New Zealand's total GDP. Source: Infometrics (2012) Regional GDP estimates providing local and community democracy with the local boards. The council's 21 local boards play a lead role in the care of their communities and local economies. They have a key role to play in facilitating a range of place-based economic development initiatives in conjunction with the Governing Body and other external stakeholders. Auckland is a key entry point to New Zealand for business networks and global talent. Auckland's gateway role derives from Auckland's built environment having developed around the ports and harbours, and being extended along the transport networks. These transport networks are increasingly global and therefore Auckland continues to be an important portal for connecting New Zealand to the rest of the world. This confers particular responsibilities on Auckland to protect New Zealand's biosecurity. Freight movement on the national transport system and through the Ports of Auckland and Auckland International Airport, and the size of the warehousing and transportation sector in Auckland, facilitates imports (60 per cent) and exports (32 per cent) through the country. It is easy to set up business here, with www.aucklandcouncil.govt.nz 52 | www.hermagazine.co.nz relatively little red tape to contend with. The World Bank's Doing Business 2012 ranks New Zealand as 3rd of 183 countries on the Ease of Doing Business rank. This is all relevant to Auckland's ability to compete to attract internationally mobile, skilled workers, firms and investment. www.investauckland.com