New Zealand's giant
Looking forward...
What of the future, will Auckland continue to hold the edge for business? The answer is yes, it looks set to do so. As a region it continues to attract migrants and its population growth means that it is likely to account for some 40 percent of the total population in 2020, compared to around a third today. It will also benefit from a more youthful population within an increasingly 'greying' society. Auckland is also ideally placed to develop links into some of the fastest growing economies and regions of the world including China, India and South America. However, to maintain this position issues such as ensuring efficient transport and communications systems, and effective waste management and security of energy supplies must be tackled. Auckland is also a city with significant inequality issues – inequality of income, housing, health and educational opportunities are widespread. Maintaining costs and providing access to affordable housing will be essential in retaining the city's edge.
For young professionals Auckland is a magnet. As well as offering an enviable lifestyle the city provides
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for ease of travel, both domestic and international, for networking, for entertainment and for skill development. Specialist positions and career tracks are stronger within Auckland than any other New Zealand location and may be integrated with Australia, particularly Sydney and Melbourne. The presence of large businesses also means established career paths, and hopefully enlightened management practices. Auckland appears to have it all.
Peter Enderwick Professor of International Business at AUT University www.auckland.ac.nz
The number of businesses in Auckland compared to Wellington and Christchurch
In 2011, Auckland had 160,553 businesses, Wellington had 51,485 and Canterbury 64,047. The definition of these businesses is that they are enterprises with more than $30,000 of GST turnover per year. Note that this data was collected before the February
2011 Christchurch earthquake. Source: Statistics New Zealand (2011) Business Demographics
