Her Magazine

Her Magazine December/January 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:on trend street On Trend Street This month Toni Marshall reflects on how being on trend helps you make sense of so much that surrounds you ���Neon is BIG this summer mum!��� our twenty-something fashion barometer exclaimed at breakfast. I had just shared how ridiculous a woman looked as she walked up our main street yesterday with what looked like glow in the dark runners on. ���Oh? So bright is back?��� I enquire. ���No mum! Neon is in!��� I did leave the breakfast table wondering if some of the disco era clothing I have kept at the back of the closet would qualify as neon but never bothered to search for them as they would probably be a wee bit too small for me anyway - they certainly were twenty years ago! Being on trend actually explains so much of what has been bothering me lately. The fact that every channel is saturated with reality shows that require people to perform one act or another can only be because shows like that are on trend. After all, it would be rude of me to suggest that it was because the viewing public have not a brain cell to share between them. Being on trend must provide a reasonable excuse as to why so many people are sharing 64 | www.h e rma gaz i n e . c o. n z public spaces with large, brightly coloured headphones on their head. It can���t be because they have lost the skill of being part of the human race. Why, being on trend may even give good reason for the myriad of people who are invading my private email space with invites to become ���linked in���. Trendy email stuff must be excused from being junk mail! Hey, don���t get me wrong, some of this on trend stuff is very cool! Technology trends are just indescribably amazing to us over forty people. I smile with absolute wonderment as I chat with my daughter who is on the other side of the world, via video link, on my phone and for free! Unbelievably cool and long may that trend on technological advancement continue! The automotive industry has always worked hard to ensure each new model is not only on trend but setting new trends. I would suggest that in the past these trends have focused on safety, efficiency and comfort but I am loving the on trend focus so many of the car brands are having on bling. Yes, you can be fifty, drive a Honda and still bling your car. I truly hesitate when hopping out of my car at the New World car park now, watching with mirth and anticipation as to just who will hop out of the LED encrusted cars and SUV���s parked beside me. I am expecting medallion wearing gangsters packing heat... but am finding retired couples and baby toting mums instead - very cool guys. Being on trend with your car will require you to have more than two exhaust pipes, LED���s for Africa, chopped roof lines, bumps in your bonnet and enough chrome plated letters across your rear panel to create a new alphabet. And this is just if you want to drive a new Toyota Camry. Oh yes, last year you would have been a dork driving something like that, but this year - because you are on trend - you fit right on in at the New World car park. Mind you, not sure that your choice of ride will fit in the back of the wardrobe next year when it is no longer on trend. Off to buy new runners from the mall and oh yes, they will be neon rich. In fact, they will be a cacophony of colour and I will be wearing them to the breakfast table for sure! Toni Marshall

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