Her Magazine

Her Magazine December/January 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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MAS T E R C L AS S :21st century consumer THERE WILL ALWAYS BE those who prefer the physical experience of shopping; going to a store with girlfriends for a dose of retail therapy but with purse strings riding tighter and the desire to find a great deal higher, the accessibility of online shopping is leading the way in retail. About 34 percent of Kiwis��� online purchases are expected to be have been made on overseas websites last year, according to research by PriceWaterhouseCoopers and Frost & Sullivan. Online stores such as Amazon, which has reported sales of about US$48 billion ($59 billion) over the past year, have made overseas prices available to anyone with an internet connection and credit card, changing the face of retailing forever. Our opportunities were traditionally limited to what the local stores offered��� a careful selection of what they believed their customers wanted. Thanks to online shopping, we can now shop anywhere in the world and buy just about anything at the click of a button from the comfort of our homes. But what to choose? Here, three online retailers share why they opted for a virtual store and what they���re doing to cement their presence on a platform with ���more [stores] than any one person could visit in a lifetime���. 60 | www.h e rmagaz i n e . c o. n z Pauline So - Le Faire / Kelsey Genna / Caren Jasper&Treena Nixon Kiwi shoppers have long been advised to ���let your fingers do the walking��� and the same is true today only instead of flicking through the dependable Yellow Pages we���re scrolling through search engines to find solutions, services and products.

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