M AS TE R C L ASS
:best kept secret of blogging
The best kept secret of
BLOGGING
Simply put, the best kept secret of blogging for your business is that it is a
perfect online marketing and reputation management strategy.
Companies in the know are actively publishing blog posts/
articles every week. These articles are generating new website content for
search engines. Key word searches in Google and other search engines
bring up these articles in their search results and this in turn brings
traffic to the blog, builds the company���s brand and connects them with
lots of customers and prospects.
Blogs are therefore a highly effective marketing tool as they can bring
a targeted audience to your website where your online shop or services
and products are promoted.
So how do you blog for your business? Here are some of the basic
elements of blogging to get you on your way.
1. Before putting pen to paper so to speak, start out by identifying
key words relating to your services and products that your intended
audience may search on in Google and use these key words in your blog
posts/articles.
2. The title of your blog post/article needs a key word
3. Be professional ��� your blog posts need high quality images that appeal
to the reader and are relevant to the blog post.
4. As hard as it may be to write blog posts, they must be interesting and
have relevant content that they get the desired outcome i.e. the reader
shares them due to their appeal. The goal of your blog posts is to get
lots of views, which translates to lots of people visiting your blog and
website.
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5. Keep it short and sweet ��� the optimum length of a blog post/article
is circa 400 words, so the good news is you don���t have to write ���War
and Peace���.
6. Tags ��� add relevant key word tags every time you write a blog post.
The search engines use the tags.
7. Use back-linking ��� once you have published your blog post ��� it needs
to be found on other blogs, websites and social media networks. You
don���t want to be spending lots of time searching and requesting for your
link to be put on other channels ��� our Mobilize Mail has a plug in for
Word Press that does this for you.
8. Be ethical ��� don���t use tactics such as spamming or ���black-hatting��� ���
these are tactics that use automated systems to influence SEO (search
engine optimization) are working for you if your blog gets de-indexed
by a major search engine like Google.
Blogging is an ongoing strategy, not just a once off. If managing your
blog is not for you, you can still use blogging to market your business.
BusinessBlogs will publish your articles and provide a link back to your
website. This highly active blog site also has copywriters so you may
elect to outsource the actual writing of your blog post.
So you can see just how blogging can be your secret weapon for
marketing and managing your business reputation online.
Donna Richardson
www.mobilizemail.com
