Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: https://viewer.e-digitaleditions.com/i/97183
:thinking outside of the box Thinking Outside of the Box Do we need The Shopping Channel? Or is it about 30 years too late? During my preparations for a routine relaxing bath of pure pamper the other day, I seriously contemplated taking a cue from the recently launched ���The Shopping Channel ad��� to arrange a series of mirrors that would allow me to watch TV from my bubble laden sanctuary. The effort required to undertake such a task (obviously I didn���t pursue the job ��� I didn���t have enough mirrors anyway), caused me to reflect��� is there anyone that would sincerely put that amount of effort into watching a channel dedicated to ���celebrity��� endorsed product segments? In fact, even with Eva Longoria���s sponsorship, is there anyone that would watch the channel��� period? 24 hours a day (8 hours being live), 7 days a week on Channel 18 on SKY and Freeview l HD, The Shopping Channel���s team of presenters including The Edge radio station���s Mike Puru; dancer, Candy Lane; league player turned boxer, Monty Betham and everyone���s favourite reality mum, Sally Ridge, bring the latest (or should we say, willing of paying) 40 | www.h e rma gaz i n e . c o. n z brands to the small screen. Whilst presenters can commendably gush about how fantastic the latest steam mop is for up to 30 minutes, it is widely believed that people do not want to be sold to anymore. Gone are the days where we enjoy going into small boutiques to endure desperate salespeople breathing down our necks. Likewise, if we feel like we���re being targeted in the safety of our own homes, we���ll be changing the channel faster than you can say, ���But wait, that���s not all���. The question is��� how does CEO, Alistair Duff, plan to captivate audiences when MY SKY, TiVo and other providers have made it possible for us to bypass ads completely? In America - the home of the home shopping phenomenon - television shopping is on the decline thanks to the continual evolution and convenience of the internet. A Euromonitor International report found that ���Home shopping sales declined during the recession as consumers cut back on overall purchasing and accelerated their shift to internet retailing. For retailers that mail physical catalogues, the combination of rising printing and postage costs with falling sales through this channel have led to them reducing page count, circulation, or ceasing catalogue operations entirely and focusing instead on e-commerce divisions. Even retailers that have traditionally operated in TV shopping, such as the Home Shopping Network (HSN) and QVC, have increasingly steered customers online instead���. So is the New Zealand model of The Shopping Channel about 30 years too late? With a projected goal of attracting 600,000 Kiwi women to tune in each week, I���m curious to see how effective and needed the channel will be. I guess time will tell the success of the model. So long as presenters keep away from the bad taste jokes that landed them in choppy waters in the beginning, here���s one inquisitive observer that will follow their progress with interest. Nakita Ardern