Her Magazine

Her Magazine December/January 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:pride of the pacific The Pride of the Her Magazine profiles women from throughout the Pacific who have showed determination at its purest to establish successful businesses with little or no capital. Their passion lies in serving their communities and making a better life for their families. Sera Devoe awarded the prestigious Commonwealth Astor Award for press freedom in 1998. Island: Samoa Business Name: Loriana Sera offers her fashion merchandise to her local clientele as well as buyers overseas in New Zealand and Alaska. Loriana���s shop is Number 14 at the Flea Market on Beach Road, Apia. It has a production facility at Tufuiopa and employs six staff, four permanent and two part time. Loriana featured in their first Fiji Fashion Week in 2012. Fu���a Simpson Island: Samoa Business Name: Ca���Bella Construction Samoa Ltd Pacific Since formation in 2001 the Group has completed an extensive range of projects for local and international clients including several design and building contracts. The Group has offices in Samoa and Tonga and operates throughout the Pacific and parts of Asia.�� Muliaga Jean Malifa Island: Samoa Business: Samoa Observer Newspaper Company The Samoa Observer is the largest newspaper group in Samoa published in both English and Samoan. The Samoa Observer was founded in 1979 by Editor in Chief, Savea Sano Malifa, a poet and leading Pacific journalist who was 32 | www.h e rmagaz i n e . c o. n z www.he Sina Taule���al���ea Island: Samoa Business Name: Sina���s Bakery Sina Taule���al���ea grew up watching her father, a baker by trade, bake traditional Samoan fare. After a 28-year career as a schoolteacher at a local government school, Sina decided to open a small shop on her husband���s family���s land and try her hand at baking the family recipes. Adimaimalaga Tafuna���i Island: Samoa Business Name: Women in Business Development Inc Finding your footing in business can be a frustrating experience, but women in Samoa have had a helping hand through ���Women in Business Development Inc��� (WIBDI). The organisation began when Adimaimalaga Tafana���i banded with seven friends to form WIBDI in 1991. Out of social concern for the livelihoods of the rural Samoan population, especially in the aftermath of two devastating cyclones in 1990 and 1991 and the taro leaf blight in 1993, WIBDI began to organise monthly market days in Apia to encourage women to earn an additional income for their families. Agasa Seumanutafa Island: Samoa Business Name: Fine Mat Weaver As a little girl, Agasa loved watching her mother weave the highly sought after Samoan fine mats or ���ie sae��� and dreamed of one day being able to weave these prized possessions. Now, years later, Agasa���s ie saes are some of the most sought after in Samoa. Jackie Loheni Island: Samoa Business Name: Mena Designs When it comes to expanding her fashion business, Samoan business woman Jackie Loheni is making the most of every opportunity and even leading the way in improving conditions for women workers. As the founder and partial owner of the highly regarded fashion design company, MENA Designs in Samoa, Jackie has come a long way since the days of sitting on her aunt���s veranda sewing the brightly coloured eleis. Sheree Stehlin Island: Samoa Business Name: Salon Sheree After over 30 years in business, Sheree Stehlin has seen many businesses fold under the pressures associated with operating in this small pacific island of less than 200,000 inhabitants. But despite the small market, Sheree has persisted by maintaining high

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