Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: https://viewer.e-digitaleditions.com/i/76572
{ { MAKE IT THE BEST PRESS RELEASE EVER! OK, I'LL TRY THAT. BUT I WANT TO AN EFFECTIVE PRESS RELEASE STARTS WITH A CONCISE, TO THE POINT HEADLINE CAN I WRITE A SIMPLE PRESS RELEASE? I 'VE FOUND MY ANGLE … { SHARP PRESS RELEASE WILL FIT THE BILL A SHORT, OK, I 'M ALL SET. I 'VE GOT MY EMAIL ALL READY TO GO TO MY MEDIA DATABASE. SHOULD I CLICK SEND? Great! An effective press release starts with a concise, to the point headline. This can also be used as your email subject line, and as most people won't open the email if they don't have a reason to it pays to make it good. Start with the most important information and work your way down to matters of detail. Include at least one quote from an informed source and a call to action, e.g., 'to learn more go to our website' or 'to take advantage of this deal use this code'. PHOTOGRAPHS? DO I NEED Yes, especially if you are pitching a product. Make sure the photos are taken professionally, and if you expect to be the face for your brand (giving comment to reporters, etc.,) you should definitely get a professional headshot taken at the same time. Also remember to try cutting and pasting all your photos and text into a single document – journalists get a lot of emails so you want to eliminate the possibility of them not getting your message because they don't open the attachments. If you don't have your heart set on global domination, a short, sharp press release will fit the bill. This is the most common form of PR communication. In the past, press relied on these to fill column space, but in today's technology fuelled world many people write news releases so they can gain rank on Google and other search engines. WHO SHOULD I SEND MY PERFECTLY ALL SET. CRAFTED PR TO? Everyone doing PR needs a great media list. Your media list should include all of the media you would like to target with your 'news'. Your list can include journalists, celebrities, authors, bloggers and other individuals who influence how your target audience consumes. NEVER SEND BULK EMAILS TO REPORTES - THAT IS SPAM! Not yet! If you're message is as important to you as you say it is you won't mind writing a personalised pitch to each reporter you contact. Show you understand their website or magazine and explain why you're contacting them. Never send bulk emails to reporters - that is Spam! I guarantee that even if you send your generic press release to hundreds of reporters you won't get one bite, but if you pitch it to just a handful correctly you're chances of being picked up will be much higher. I'VE SENT MY PRESS RELEASE BUT NO ONE HAS GOTTEN BACK TO ME, SHOULD I SEND IT AGAIN? If you've sent your pitch and press release to a reporter and haven't heard back in a week, it is perfectly okay to follow up with another email or phone call to check in. Just remember that writers are busy people – many of them have to write to daily deadlines. Newspaper reporters should be contacted in the mornings, while a TV producer might be easier to reach 30 minutes after his show is off the air. The general rule is to try calling a reporter at different intervals throughout the day rather than leaving a voicemail message. If you still can't reach a reporter and they don't respond to your follow up email(s), you may want to try someone else. TAKE BEFORE I GET COVERAGE? HOW LONG WILL IT It often takes a month or longer before you start to see results from your efforts. Most monthly magazines work 2-3 months in advance and newspapers can take at least a couple of weeks. Radio and TV is often more immediate, however it may take time to find a slot right for you! TO THANK A REPORTER? SUCCESS! IS IT OKAY Yes, remember to thank any reporter or blogger who gives your product a mention. These writers work very hard and are always open to hearing your feedback and appreciation. www.hermagazine.co.nz | 51 {