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the pop-up concept and looked to the UK and US who had successfully hosted similar projects," she says."Consequently, the 140 Pop-up Project was born to inject a fresh and fun perspective into Perth's retail landscape."Among the pop up studios are Zara Bryson, Father, Miss Brown Vintage, Pigeonhole, We Heart Vintage, William Topp, Andy Quitly and All of the Above Creative. At Miss Brown Vintage, shoppers can expect to find an exciting array of re-worked vintage pieces sourced from around the globe and expertly upcycled by the Miss Brown team. Many savvy Perth shoppers will already be familiar with We Heart Vintage which is fast earning the honour of becoming the city's favourite haunt for second hand finds. The project will remain open until June 12. A vibrant and eclectic mix of pop-up retail stores has moved in to 140 William Street in the city. The lively community of retailers represents the first large scale pop-up community to inhabit the Perth CBD. 140 Marketing Manager Kristi Dempster says the aim of the project was to create an innovative shopping concept that would excite and engage customers. "We identified strong consumer interest in TAKE A PEEK CARAVAN BRACELETS GYSPY from Andy & Molly. A true must- have. A hippie style cuff bracelet with a glamorous feel, they're also handwoven! Prices range from $29 - $99. Indulge Clothing T Dates for the 14th annual Perth Fashion Festival have just been announced and we can't wait for September to roll on. Record attendances at least year's festival prove that we are not the only fashionistas to look forward to this event. Lord Mayor Lisa Scaffidi has once again been appointed the festival's official ambassador. She says there's lots of exciting new additions to the line up for this year's festival which will FASHION FEVER showcase local, national and international talent during the week commencing September 19. "We are excited to announce PFF's 2012 dates and look forward to revealing some fresh new initiatives in the coming months. Over the last 13 years we've reached amazing heights and in 2012 are again looking to build on our past successes so that we continue to develop opportunities domestically and beyond for our local designers and creative talent," PFF director, Mariella Harvey-Hanrahan says. STORES FLANNEL ble with the latest store opening in the heart of Subiaco on Rokeby Road. The new store is light-filled and packed with Flannel goodies including home- wares, skin care, accessories and shoes as well as Kristy's gorgeous designs. The newly released autumn/winter collection features Kristy's signature neutral palette and fabrics including butter soft leathers, silks and rabbit fur. It is little wonder this gorgeous brand is fast attracting a cult following and there's growing support from national media with Flannel popping up in almost every Australian fashion glossy last month. Not surprising then, that there are plans to open more stores – one in Melbourne and one further afield in none other than LA. Stay tuned. he runaway success of Perth designer Kristy Lawrence's Flannel label seems unstoppa-