Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: https://viewer.e-digitaleditions.com/i/54854
From the veterans to the 'millennials' the generation gap in the workplace is continually increasing as workers are retiring later and seeking employment earlier. Wendy Pye Founder, Wendy Pye Publishing The Silent Generation Q: How do you think women in business are perceived by their male counterparts in 2012? Lacking in competence at the higher levels. Q: Generally speaking what do you think distinguishes women's business style from men's? Personal, hard working, no nonsense and more practical. Q: What do you think is a women's most valuable asset in business? Focus on what she knows best. Q: What do you perceive as your marketplace: local, national or global? Global Q: Do you use Social Media? No Q: What are its weaknesses? Private focus Q: Which women business owners or managers have you watched with interest? World leaders internationally, e.g. Hillary Clinton. Q: What qualifications do you hold? World skills from the real work of putting you own money on the line and not being part of using other people's money. Q: What is the most valuable training you have had in your career? Learning from experience and making mistakes. activities essential to building a successful business over time, what would they be, with no.1 as the most essential business activity to get right: Plan, plan, PLAN! It's very important to put the right tracks in place to 'run on'! Make "Big Plans", you can always come down a bit, but make small plans and it's hard to "go up"! With expansion make sure you have secured financial backing. Have a mentor, or base your successful business on how they moulded their business – read success stories. Enjoy what you are doing. If it becomes stale re-address your goals and how you can make it successful and pleasurable, i.e., plan business trips to exciting/interesting places! have a dream. With a dream anything is possible Q: Do you think customers have changed now from 5-10 years ago, and how? What are their expectations now? With 'fast fashion' over the past 10 years, people expect more for their money. Q: What do you perceive as your marketplace: local, national or global? We are definitely local as we have had great support from the New Zealand market over the past 12 years, however our growth has also been Global, and with "E commerce" this has made it even stronger. Q: Do you use Social Media? Facebook for us has been a fantastic way to grow the business when advertising budgets were limited. Working in with other companies through 'posts' and 'blogs' has also been very successful. Q: How important is it as a tool for your business? It helps us to interact with the 'rest of the world'. Q: What are its weaknesses? I don't see any weaknesses, apart from getting bombarded by emails. Q: How prepared do you think New Zealand businesses are to take their place on a global stage? I believe New Zealand businesses are successful on the global stage with great support from the Chamber of Commerce and Trade & Enterprise. Q: How well equipped are New Zealand businesses to integrate an increasingly multi-cultural and aging workforce? I believe we are 'well equipped' as we see the benefits of different cultures and the knowledge that comes with age. Q: What examples of business innovation in New Zealand have inspired you? Icebreaker is a great success story and has led the way in outdoor pursuits clothing. We also have very successful designers, such as Karen Walker whose designs are always 'leading edge'! Q: Which women business owners or managers have you watched with interest? Trelisse Cooper has been a great inspiration through her ability to be involved in so many different areas … and always doing it so well! Q: What qualifications do you hold? Many years ago I did a 'business course'. Q: What is the most valuable training you have had in your career? I learnt a lot from my mother, who was a businesswoman in the apparel industry years ago. It obviously runs in the family with three generations in this industry. HER MAGAZINE | February/March 2012 | 37