her inspiration
The Silent Generation The Generat
ion Game
AS THE FOUR DISTINCT generations – the Veterans or 'Silent Generation' (people born before 1946), the Baby Boomers (born between 1946-1959), Gen X (born between 1960-1979) and Gen Y (born between 1980-2007) work together, individuals often collide; individuals with different values, different ideas, different ways of getting things done and different
ways of communicating in the workplace. Her Magazine speaks to eight successful businesswomen across the four generations about how 50+ years can change a range of business facets including the gender gap, social networking and New Zealand's standing on the global business stage.
Colyn
Devereux-Kay Founder of Les Floralies and co-founder of EGG Maternity The Silent Generation
Q: How do you think women in business
are perceived by their male counterparts in 2012? Today women in business are seen as equals to males. This has developed over the past 10 years, with a number of women heading up large companies. Q: Generally speaking what do you think
distinguishes women's business style from men's? Women on the whole are more patient and empathetic, which gives them the ability to connect with their staff and the business they are in on many different levels. Q: What do you think is a women's most
valuable asset in business? With women juggling busy lives we are able to cope with more. Q: If you were to prioritise the top five
36 | February/March 2012 | HER MAGAZINE
