Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: https://viewer.e-digitaleditions.com/i/49418
editor's note exercise in cost that may not yield the results we keenly sought! Agreeing to investigate further, at least I had the foresight to do this, I was truly blown away when the digital mock arrived in my email, and utterly converted I immediately emailed a link to the team. A little later, all excited, I gathered the team who had had the sample for two or so days to review and discuss the pathway forward. I was hardly able to contain my excitement as I displayed my limited knowledge of its viewing-rich features. And it's not just the graphic team that has been a victim of my show and tell; yep, anyone that crosses my path in a day gets a demo! I am so enthused by this technology I have decided to make the first Digital Her issue, FREE. Just go to www.hermagazine.co.nz and click on the FREE Her link, fill in your details, and download the Dec/Jan issue onto your PC, tablet, or phone. Change Agent News flash … the buck does stop with you – you are responsible for the stuff that happens in your life, not your employer, your friends and family and definitely not the government! That said, to get you feeling inspired and empowered with ideas, discover what New Zealand's business elite have to say in this issue of Her, and start thinking about the changes you'll make to get the best out of 2012. W And on that note I have officially become a change agent. I look for ways to do things differently, in both business and in life. The stuff that can just seem exhausting now has become an opportunity that often leads me down another exciting pathway. To do 'business as usual' just isn't the best way anymore, and there's so much that is changing in our environment that we continually have to stop and reassess whether we are yielding the best outcomes by simply doing what we did before. The key to affecting the business vision differently is to bring people with you, yet people traditionally don't like change. Naturally there is so much comfort in what we know that we overlook the excitement that sits with the stuff that we don't know. So how do you bring the team with you? Share the vision, show them the likely outcomes and let them get excited as well. A great example of this was the new digital platform I have been investigating for Her Magazine. Initially I, as I am sure the team did as well, simply saw this as a lot of work in unchartered territory and an Email hermag@strettonpublishing.co.nz with your views, opinions and ideas. I love getting feedback from our readers, and Letters to the Editor is a great way for me to get your comments and your input to Her Magazine. Email me at: hermag@strettonpublishing.co.nz HER MAGAZINE | December/January 2012 | 7 hy do we all hate change so much … why is it that only 68% of us bothered to turn up to the polls on voting day, and yet we still continue to grizzle about the status quo? It makes great summer reading and is my gift to the many women who have supported my ventures in 2011. So please look out for this and send me your feedback. I know you will love it just as much as I do, and even if you still think there is a lot to be said for a cold glass of wine on a hot afternoon when you head out to your deck chair to read the latest hard copy of your favorite mag, at least try the download on your PC or tablet, as it adds a whole new dimension to information. Imagine the surprise as I turned the first digital page, yep it makes page turning noises to boot – very cute – and ran the mouse across our own Annah Stretton adverts for the new Living Dolls collection and up popped the Live Dolls fashion show on video, courtesy of NZ fashion week … so exciting! There are so many opportunities using this platform, the obvious one is advertising as advertisers are able to load their latest TV commercials behind what initially appears as a static advert. The PC version allows you to electronically clip coupons of gorgeous items that you can share with friends or print off and ponder. A more paired-down version appears on tablets and mobile phones for the ultimate on-the-go mobility. Technology has to be one of the biggest drivers of this change, as it has provided so many platforms to do business differently and to reach a large and varied audience, keeping costs to a minimum. Yet there still appears to be a reluctance to embrace 'the new' especially in some of the markets we work in. So at last we are in a space that has the potential to change the way we do business in regards to the publishing side of my business and I for one am extremely excited! Enjoy the print and free digital mag this month and as always I look forward to your feedback. Merry Christmas and enjoy a well deserved break over what is shaping up to be a long and hot summer!