"We don't have a choice
on whether we DO social
media, the question is
HOW WELL WE DO IT"
-Erik Qualman
SOCIAL MEDIA
EXPERT ADVICE
Are you looking to improve your Social Media
marketing? Here are some great tips to make sure your
business gets noticed.
Get More Leads With Calls to Action
No matter what the platform is —blog, Facebook,
Twitter, etc.— posts will be much more successful if they
contain calls to action, CTAs, compared to ones without
them. Examples of calls to action include: click here,
sign up today, get your ticket, join us at, RSVP here, buy
now, enroll here, check this out, click, and comment.
Optimize Your Facebook Posts With
Calls to Action
Inviting someone to share your post or run a competition
to get fans involved.
Grab Readers' Attention With CTAs
Readers are generally only on your page for a short
time, so make sure you grab their attention while they
are there. Make your CTAs an integral part of your
marketing plan.
Get the Most Bang for Your CTA Buck
Make your CTAs crystal-clear and stick to one CTA per
post. Avoid more than one call to action per page.
8
Organize regular meet-ups, workshops and other
informal local gatherings that are related to your business.
Promote these events on Facebook, Eventbrite, Meetup.
com, SkillShare and other platforms. People will be happy to
attend if they feel like they get an added value – information,
access, discounts or networking.
9
Image is everything! Attach photos wherever you can
in your tweets, Facebook updates and blog posts. Take
snapshots of everything that you associate with your
brand and upload them to your sites. Snap photos of your
customers/staff and post them on Instagram. Don't forget to
tag the people in the photo, so they have a good reason to
share it too.
10
Blog weekly about your local business. Not about
the business itself, but about the experiences
and events, news and interesting information
surrounding your niche. Focus on rich content and optimizing
tags and titles in each post for search engines. Linking in and
out of your blog builds both direct and indirect traffic to your
business.
Tibor Boda
www.bodamedia.com
Give Your Posts More Punch
With the amount of social media consumers are
bombarded with on a daily basis, you will need
something great to grab their attention. Use your
imagination and think outside the square. Posts that are
shareable, give advice, warn, amuse, inspire and amaze
will be more likely to hold your readers' attention.
Motivate Customers
Don't simply communicate - Motivate! Find your niche
area that makes readers stop, listen and pay attention.
Use Keywords Strategically
Keywords should stay front and center. What are the
topics that will cover the range of topics of most interest
to your audience? Short and snappy is best.
Interact With Your Audience Via Opt-In Emails
When the subscriber opts into your emails, your business
can get in front of your audience's eyes on a daily and
weekly basis. Perhaps consider incentives to encourage
them to subscribe.
Source: www.socialmediaexaminer.com
