:traffic jam
TRAFFIC JAM
The best 10 social media platforms you should use to boost your business.
Social media activity has essential benefits for local
businesses that include strengthening your brand and raising
your SEO ranking. In many instances, it may be hard to link
social media involvement to immediate sales, but growing your
online presence will certainly make more people know about your
business. They are bound to come your way as soon as the need for
your service or product arises.
Here are 10 tips for your local business to reap the benefits of
social media
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First make sure that people on Facebook can "check-in" to
your business when they drop by. This is especially popular
for eating establishments and bars. You want your check-in
linked to a Facebook page.
Register your business with Foursquare as well because they
now give you access to the names of all of the people who
checked-in to your business, so you can study their behaviour
as a customer and target them more directly.
Get ready for the all new Facebook graph search which allows
people to find local businesses according to the likes of its
fans. This feature is currently available to a limited number of
accounts, but it's coming our way soon!
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Give your business a voice by opening a Twitter account.
Tweet about local events and about customers that drop by.
Also ask (give incentive to do so) customers to tweet about
you or post a status update about you on Facebook, that way their
friends become your audience too.
5
Enhance your LinkedIn presence- LinkedIn profiles rank
highest in Google searches of all the social media, higher than
FB even. So get your profile listed there if you haven't already,
especially if you are a professional who owns a local business. Keep
your profile updated and join groups that deal with your industry
and/or location.
6
YouTube is the second largest search engine so create and
upload any type of compelling, hilarious, or smart tutorial
videos, special event coverage, creative employee features,
etc. Ask your customers to upload their videos to your YouTube
channel and offer rewards.
7
List your business at Yelp, which combines local-based
reviews with great social features. People go on Yelp to see
what others are saying about stores, venues, public spaces,
dentists and so much more. You need to keep track of the Yelp
conversation about your business and make sure future customers
like what they read.
