Her Magazine

Her Magazine June July 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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Editor's Note Connect me As an editor, one of the key elements to producing a successful magazine is to ensure you remain connected to your reader. If I produce a magazine that does not 'connect' with our key audience, then I needn't have bothered. So what better way to ensure my connectivity than to dedicate an issue to being connected - and so you have it - our connected issue. If there is one huge privilege I have earned after 21 years of growing my business, it would be my connectivity. Often I am faced with a moment where I simply need that special someone who has the exact expertise required to help me continue to grow my business. With only a quick scan of my contact list, I can call or soon be linked to the exact human resource I require. It is however with some irony that I realize that with the exponential growth of the World Wide Web, nearly everyone in business can also now develop their own immense network of interconnectivity. In fact, questions can be answered almost before we have finished typing them into that wee dialogue box on top of our computer screens. I reflected with some curiosity as I reviewed the recently released list of the world's most powerful women. The annual line up produced by Forbes provides further evidence that connectivity has become the collateral of today's society. While the top five women come as no surprise to many of us, Angela Merkel - Chancellor of Germany since 2005, Dilma Rousseff – Brazil's President, Melinda Gates – Co-Chair of the Gate Foundation, Michelle Obama and Hillary Clinton, I do have to pause and reflect on how our frames of reference have shifted dramatically when Beyonce' sits at #17. In producing the list, Forbes considered income, traditional and social media hits, and impact "across industries, cultures and countries". Traditional attitudes would consider the inclusion of celebrities such as Shakira, Ellen DeGeneres and Angelina Jolie as folly, yet the more I work with and explore the influences of social media, I do begin to recognise just how connected these celebs really are. Let's face it, Angelina Jolie's (who this year jumped 29 slots to number 37) recent health 'sacrifice' changed the conversation on cancer for the entire globe. Michelle Obama's focus on her country's health may seem ridiculously shallow when compared to the huge responsibility Angela Merkel has born over the last five years but should her connectivity with the people of America work to change the eating habits of its nation, she will have saved tens of thousands of lives. As women, we all must work to extend our networks and immerse ourselves in the communities we engage with. As mothers, friends and business leaders, our connections are pivotal to our own growth and the growth of others. So, as I have always advocated; if you have a voice, then speak up! If you need help, ask for it! If you have achieved success, then share it! Enjoy this month's magazine, I love getting feedback from our readers, and Letters to the Editor is a great way for me to get your comments and your input to Her Magazine. Email me at: hermag@strettonpublishing.co.nz 6 | www.h e rmagaz i n e . c o. n z

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