Her Magazine

Her Magazine June July 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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"We don't have a choice on whether we DO social media, the question is HOW WELL WE DO IT" -Erik Qualman SOCIAL MEDIA EXPERT ADVICE Are you looking to improve your Social Media marketing? Here are some great tips to make sure your business gets noticed. Get More Leads With Calls to Action No matter what the platform is —blog, Facebook, Twitter, etc.— posts will be much more successful if they contain calls to action, CTAs, compared to ones without them. Examples of calls to action include: click here, sign up today, get your ticket, join us at, RSVP here, buy now, enroll here, check this out, click, and comment. Optimize Your Facebook Posts With Calls to Action Inviting someone to share your post or run a competition to get fans involved. Grab Readers' Attention With CTAs Readers are generally only on your page for a short time, so make sure you grab their attention while they are there. Make your CTAs an integral part of your marketing plan. Get the Most Bang for Your CTA Buck Make your CTAs crystal-clear and stick to one CTA per post. Avoid more than one call to action per page. 8 Organize regular meet-ups, workshops and other informal local gatherings that are related to your business. Promote these events on Facebook, Eventbrite, Meetup. com, SkillShare and other platforms. People will be happy to attend if they feel like they get an added value – information, access, discounts or networking. 9 Image is everything! Attach photos wherever you can in your tweets, Facebook updates and blog posts. Take snapshots of everything that you associate with your brand and upload them to your sites. Snap photos of your customers/staff and post them on Instagram. Don't forget to tag the people in the photo, so they have a good reason to share it too. 10 Blog weekly about your local business. Not about the business itself, but about the experiences and events, news and interesting information surrounding your niche. Focus on rich content and optimizing tags and titles in each post for search engines. Linking in and out of your blog builds both direct and indirect traffic to your business. Tibor Boda www.bodamedia.com Give Your Posts More Punch With the amount of social media consumers are bombarded with on a daily basis, you will need something great to grab their attention. Use your imagination and think outside the square. Posts that are shareable, give advice, warn, amuse, inspire and amaze will be more likely to hold your readers' attention. Motivate Customers Don't simply communicate - Motivate! Find your niche area that makes readers stop, listen and pay attention. Use Keywords Strategically Keywords should stay front and center. What are the topics that will cover the range of topics of most interest to your audience? Short and snappy is best. Interact With Your Audience Via Opt-In Emails When the subscriber opts into your emails, your business can get in front of your audience's eyes on a daily and weekly basis. Perhaps consider incentives to encourage them to subscribe. Source: www.socialmediaexaminer.com

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