M AS TE R C L ASS
:retail case study
retail case study:
WORLD
The JUCY Group was established in 2001 by Tim and Dan Alpe and
their father, Chris and has since grown to become one of Australasia's
fastest growing independent tourism companies.
From a fleet of 35 cars in a small garage in Auckland today JUCY has
a fleet of over 2700 cars and campervans throughout New Zealand,
Australia and the USA not to mention hotels in Auckland's CBD and
Queenstown, a cruise boat in Milford Sound, and New Zealand's first
and only environmentally friendly car share business – City Hop
JUCY is a brand driven organization with a young and vibrant staff of
over 200 people servicing over 200,000 people each year.
CAMPAS
EZY Rentals is reborn as JUCY.
Whilst turning the world green and
purple (with the help of JUCY Lucy)
Cityhop, New Zealand's first car-share
club is launched and the brothers form
a partnership (taking a 50% stake)
with Cruize Milford Sound.
2005
2006
EZY Rentals
add campervans
to their fast
growing fleet.
2001
Established
JUCY Group NZ
Tim and Dan Alpe, along
with their father, Chris form
EZY rentals. Starting out
with 35 cars and a quirky,
fresh attitude to how rental
cars can be marketed in the
second tier category.
60 | www.h e rmagaz i n e . c o. n z
JUCY CRUZE
2007
2008
JUCY
AUSTRALIA
JUCY jumps across the ditch with
a handful of campa's to JUCY-IFY
Australia. JUCY wins the Golden
Backpack Award for the best
Transport operator in New Zealand for
the first time.
