Her Magazine

February/March 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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YOU'LL NOTICE THAT I'VE TALKED ABOUT COMPANIES, PLURAL, BECAUSE IT IS IMPORTANT TO SPREAD YOUR MONEY ACROSS SEVERAL INVESTMENTS – THE MORE THE MERRIER. earnings growth for a decade, chances are that it will be able to weather whatever happens within its industry in coming years. If companies like Auckland International Airport and NZX can consistently grow their earnings when others in their sector are suffering, there's a reasonable chance that they have a sustainable competitive advantage. That is, their natural monopoly allows them to grow and maintain profits while smaller players suffer with the vagaries of the market. If a company is able to significantly grow earnings in only one year out of three, chances are that their industry is cyclical (and potentially difficult to forecast) or perhaps their management got lucky. For my money, I think that there are enough risks and uncertainties in share market investing without having to rely on company management "getting lucky". So what are the hot stocks for 2013? I would put my money on the hot companies – those that have a hot track record (a history of growing earnings), a hot management team (who have proved themselves capable of setting then meeting, or exceeding, expectations) and are in a hot position (either by having a dominant market position, or being in a growing market with lots of potential). You'll notice that I've talked about companies, plural, because it is important to spread your money across several investments – the more the merrier. Anything can happen and you don't want all your hopes riding on just one or two investments that might not work out for some reason … and sometimes there's not even a reason! I've carefully avoided naming this year's hot stocks, but I'm confident that if I was asked to write a column about the winners of 2013, each of the recipients would exhibit the characteristics discussed here. Fortunately for those investors who don't fancy their chances at picking one quality business out of a hundred, there are some hot fund managers and KiwiSaver providers who put together portfolios of their "best bets" for investors, large and small! Carmel Fisher www.fisherfunds.co.nz Carmel Fisher is the Managing Director of Fisher Funds Management Limited, a fund manager and KiwiSaver provider. The information and opinions expressed in this publication should not be used as a basis for making an investment decision about any particular company. Professional investment advice should be taken before making an investment. Past performance is not a reliable guide to future performance. www.h e rmagaz in e .co.n z | 55

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