Make mega money
with your website
To make some mega money with your website you need people to buy from you.
You can put all the effort into getting visitors to your website, but if they abandon you mid-sale then you aren't going to see any
results. Studies show that nearly 75% of all online shopping carts are abandoned. Here are some of the reasons people abandon
their carts and what you can do to stop this from happening.
1.
HIGH SHIPPING PRICES
Free shipping is attractive to purchasers. However you may have to
wear the cost which can increase your product prices; which will then make
you more expensive than your competitors. Here are some ways around
this.
Offer free shipping for orders over a certain amount. This is a 'win-win' for
both you and your visitor.
If you have a physical retail store, offer the option of picking up from store
to avoid the extra cost.
Offer a slower shipping option (which is hopefully free or at the very least
less expensive) and also a faster shipping option.
2.
TOTAL COST OF ITEMS IS TOO HIGH
There are things you can do to help your visitors if the cost of items
is too high:
Offer discounts on multiple product purchases.
If you sell bigger price items like furniture offer loan options if possible or
monthly payments if they are on-account customers.
3.
CHECKOUT PROCESS IS TOO LONG
Optimising your checkout process is a very important part of making
sure that you convert visitors into customers.
Make it easy for your visitor to access the shopping cart at all times. They
should be able to stop browsing on any page and click through to the cart
to complete purchase.
Once they have started the checkout process make sure that you minimise
the number of steps to finish the purchase.
Don't make it compulsory to create an account; offer the option of buying
the products without signing up. Chances are that if they are happy with
the products they will come back and sign up if you offer benefits like
remembering details so the shopping process is shortened.
4.
CHECKOUT PROCESS REQUIRES TOO MUCH
PERSONAL INFORMATION
This is an easy mistake to make - many websites use the sale process to get as
much information as possible where as it should be the opposite.
Make it as easy as possible for the visitor to purchase from you - only ask the
absolutely vital information. You can always get the rest after the purchase
or you can email them.
For more advice on how you can optimise your
shopping cart, contact Zeald 0508 932 748 or
visit www.zeald.com
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