Do you think like
a digital native?
I am a digital
native, I…
The number one
question on every
business owner's
mind should be...
What is a
digital native
and why do I
need one?
Claudia Batten (@claudiabatten) is a regular
contributor to Her Magazine and has had
2 successful exits in the digital media space.
Currently on a self-imposed sabbatical, Claudia is
planning her next business venture from her base
in Colorado.
Tee Twyford (@teetwyford) currently runs Tommy
Hilfiger's social media strategy from their global
headquarters in Amsterdam. She previously
managed online magazine nzgirl and appeared on
TVNZ's Breakfast as Gadget Girl.
They co-wrote this interview via a
Google Hangout.
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never draft a tweet before I send it and often
reference hashtags in everyday conversation;
seldom email, it's is archaic as faxing;
typically am signed up for a new platform
within 5 minutes of hearing about it;
have a smartphone
pretty constantly glued
to my hand. Other than
work, most things I do
are on my smartphone
watch TV on my laptop, iPad or
or tablet;
through Apple TV;
don't notice interruptive
advertising: TV ads,
banner ads, radio ads. If I
hear about a cool ad I will
go to youtube to watch it;
forget sometimes
that my best friend
lives five timezones
away – timezones
and geographical
boundaries are
meaningless in my
digital world;
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think I am kinda over
Facebook but it's still
cool to see what the
family is up to there;
think my short term memory
became Google
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don't want to wait
2 minutes for a
flash experience
on your website
to load.
am physically in one place and digitally
somewhere else – most likely checking
in, instagramming or tweeting;
www.h e rmagaz in e .co.n z | 43
