Her Magazine

Her Magazine - June/July 2012

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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by Lindsey, who has a drive to learn new technologies and embrace change in the industry. Lindsey explains that "Outbox can develop a website for your business, manage your email newsletters, create email signatures to match your branding, integrate social media with these and even export a PDF document to Word. We offer Xero invoicing packages as well. Outbox is a one stop shop of services ideal for SME's, but don't take our word for it, visit the testimonials on our website to see how we have helped a range of businesses." "We aim to take the frustration out of keeping up with today's online world and simply leave you more time to do the things you want to do," comments Lindsey. It became apparent while Lindsey was working in London in the early 80's that she had a great interest in how IT could help the workplace. A period of 15 years with John Lewis Plc allowed her to develop her computer, design and business skills working in various areas of a large retail business before moving on to other companies and continuing to upgrade her skills. Lindsey believes change keeps us challenged and active so when the opportunity of moving to New Zealand came up she and her family embraced it in 2005. She became a Certified Advisor of Xero when they launched, and qualified in New Zealand Real Estate just to have a better understanding of the industry. "How we look for a service has changed; no longer is the phone book the norm. Customers turn to computers, mobile phone and tablets to search for services. They are active on social media and email newsletters are the new mail drop. Astonishingly, according to MYOB only 32% of New Zealand businesses have a website in 2012 so for those without one it is hard to compete in this online world." There is such a wide range of cloud software available now to help, but select those that complement your business and appeal to your customers, you don't have to use them all. You may even stumble upon something to do with all the spare time you can create once you have cloud software helping your business – but most of all, have fun trying. www.outbox.co.nz PHOTO TO LEFT: Lindsey Carroll, Outbox - Cloud Virtual Assistant Photographer: Gavin Brunton, Photographers Inc

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