It is so tempting to think that social media can be the cheap and
easy answer to marketing communication. The truth is, social media marketing is not for everyone. Take stock of who you are, what you are offering your customers and where those customers look to find it. Developing a social media presence takes sound strategy, a lot of work to set up and to maintain the community, and in many instances a healthy injection of cash to launch to the market.
afford to dedicate resources to creating, building and maintaining a social media presence? Will this social media presence achieve anything more than our website already does?
SAVE BUDGET, ASK YOURSELF: Can we
We just have so much to say This is an understandable mistake to make, because let's be honest
we all make it. We have an opportunity to communicate with a market and we want to make the most of it. We have a lot to say, and it's all incredibly good stuff, right? Well, maybe. While it may all be great information, ask yourself 'Does it detract from that one overriding message? It's easy to get carried away, but very difficult to reign in the communication and boil it down to one core concept that will spark the interest of your audience. Focus on saying just one thing and you then ensure the customer is receiving that one unmistakable message loud and clear.
SAVE BUDGET, ASK YOURSELF: What is the one overriding message we want a customer to take away from this communication?
Integration is key Nothing confuses a potential customer more than a brand that
doesn't tell the same story across all its communications, so when it comes to marketing nothing works quite like repetition. I repeat – repetition. You have 'honed in' on one key concept, you have identified your point of difference and you know which channels you are going to make use of to best contact your target audience – now make sure your message is consistent.
SAVE BUDGET, ASK YOURSELF: Can I save money by replicating the campaign look and feel across all channels? Making marketing work for your company and your budget is about cutting through the clutter with a good, honest assessment. So dive in, burst the bubble and start spending that budget a little smarter! Nicole Crump, Director www.tactixnz.co.nz
Five retailers working together to
provide everything a girl needs under one roof: Frocks, Shoes, Makeup, Accessories, Coffee and Events
299 Barton Street, Hamilton 07 839 4741
Open Now
126 Picton Street, Howick 09 535 9472
57 Grey Street, Tauranga 07 577 1470
Pukekohe - 1st August 2012 New concept store
We have piloted a new concept in retail, under the brand
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