George is the magazine for St.George Bank’s corporate customers. Aimed at executive-level readers, it features customer case studies, news, articles on emerging business and management trends, product information, lifestyle features and more.
Issue link: http://viewer.e-digitaleditions.com/i/48224
Contents George 14 04 reveals The latest business news, facts and statistics. BUSINESS ESSENTIALS 06 The loyalty dividend While acquiring new customers is high on any organisation's agenda, don't underestimate retention techniques to boost loyalty and commitment. 10 Anatomy of an app Find out how apps deliver on-the-go, inclusive content and change the way we gain and interact with customers. I DID IT MY WAY 14 Tackling change Ewen McKenzie may be best known for his sporting achievements, but his time as a coach has revealed a great head for business. 20 From boardroom to courtroom An insight into how the last 129 years have shaped Sparke Helmore into one of the country's largest and most experienced providers of legal services to the insurance sector. ISSUE 12 44 37 A super opportunity Forget on-site gyms and 24 Steel town success story Glenn Treadwell, nib's Group Financial Controller, talks about the company's journey, from its humble beginnings in Newcastle to becoming the billion- dollarbrand that it is today. 28 Concrete plans Civmec Construction & Engineering wowed critics after the success of their fabrication plant project. ST.GEORGE SAYS 32 Economic outlook It's all about confidence! Besa Deda explains the importance of business confidence in preventing economic downturns. 24 healthcare – an attractive superannuation package has real potential to lure in prospective employees. 38 PaymentsPlus Save your company time and money when it comes to managing payments by taking advantage of St.George's latest offering, PaymentsPlus. TIME OUT 40 Stop. Relax. Revive. Taking time to perfect your work-life balance and escape daily stress will do wonders for your business performance – and your overall wellbeing. George chats to the experts. 44 Eat, drink & be merry Food buff and sommelier Matt Skinner may have a job that many of us would envy, but shaping up your culinary and wine know-how isn't as hard as you might think. PARTING THOUGHT Jesse Webb on why even law fi rms need to be business savvy in a competitive market 48 Maximise your marketing Sivea Pascale, St.George's GM for Brand and Marketing, shares her thoughts on how your organisation can use marketing to help it grow and boost its bottom line. Glenn Treadwell tells us how nib has kept its local roots while growing nationally MANAGING EDITOR Michael Butler DEPUTY EDITOR Amy Tomkys SENIOR SUB-EDITOR Sanchia Pegley CONTRIBUTORS Kristy Barratt, Cameron Cooper, Glenn Cullen, Besa Deda, Roderick Eime, Miriam Hechtman, Julian Leatherdale, Gabi Mills, Sasha Westwood ART DIRECTOR Karen Jacobi CREATIVE DIRECTOR Shane O'Brien STUDIO MANAGER Sean Burke PRODUCTION COORDINATOR Rhys Prosser ACCOUNT MANAGER Liz Keene ADVERTISING ENQUIRIES Chris Waite DIRECTORS Georgina Armour, Sarah Willmott CEO Eddie Thomas PRINT MANAGEMENT Octopus Solutions IS PUBLISHED ON BEHALF OF ST.GEORGE BANK BY: Edge Sydney 51 Whistler Street, Manly, NSW 2095 Edge Melbourne Level 5, 115 Elizabeth Street, Melbourne, Vic 3000 George KEEPING YOU ONE STEP AHEAD IN BUSINESS Issue 12 CUSTOMERS Bringing in new business while retaining the old APPS What you need to know about mobile apps RELAX! Why learning to relax is a smart business decision 2011/2012 MASTER MANAGER Ewen McKenzie's unique approach to managing change and motivating his team Besa Deda explains what to do to keep pace with a rapidly changing economy COVER IMAGE: EWEN MCKENZIE Courtesy of Sam Scoufos St.George Bank – A division of Westpac Banking Corporation ABN 33 007 457 141 AFSL 233714 www.stgeorge.com.au/george George 3 michael.butler@edg ecust om.com.au l iz .k eene@edg chris ecust om.com.au .wait e@edg ecust om.com.au GE OR GE Georg e