Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: http://viewer.e-digitaleditions.com/i/134780
:business in brief BUSINESS Big business in bite sized snippets IN BRIEF OMSA The Online Media Standards Authority (OMSA) is a new self-regulatory body for online current affairs which will be launched on the 1st July this year. The organisation is set to handle complaints from the public about current affairs content, only focusing on news content from its members that appear online. Traditional broadcasting via other mediums such as radio and television will still be handled by the Broadcasting Standards Authority (BSA). Members of OMSA include TVNZ, Mediaworks, The Radio Network, Radio New Zealand, Maori TV and Sky TV. Source: www.stoppress.co.nz * 5 CONTENT MARKETING LESSONS STRAIGHT OUT OF CRAIG'S LIST 1 Creative posts = likes, +1's, re-tweets Always take a couple extra minutes to write a killer headline! Getting creative with the titles and blog posts that you write is when you'll get the traffic that you crave. Make it stand-out, weird, wacky, humorous. Use what you stand for and do it. 2 Be time sensitive Your postings need to be timed perfectly to get to the audience that you want. This applies for all blog posts, tweets, and Facebook posts. If not, then it will get caught up in a whirlwind of content and not get the reach you desire. A lot of research has been done on what the perfect time is for different mediums and audiences; a quick Google search should find what you are looking for. 3 Give readers more than they expect Go beyond merely making your audience happy. Exceed their expectations and you will also gain their trust and be recognised as a credible provider of value. To do this sometimes means doing less, especially in this time-conscious world we live in where people don't like a whole lot of ramblings or distractions. People just want the one thing they came for, the purpose. 4 Show some personality Showing personality will help build trust – it shows your audience that you know who they are, who you are and that you are a person not a robot. Talk the talk your audience can relate to and what they want to hear, understand your audiences' vocabulary depending on the type of business you are doing. Different industries require different vocabularies but the main thing is to be personable. 5 Don't spin articles/content Don't put your readers through this! Don't simply copy and paste existing content, instead create original posts that share something worth reading.You don't have to reinvent the wheel every time but each piece of writing should be unique. Source: entreprenista.com 26 | www.h e rma gaz i n e . c o. n z REALITY CHECK The below are seven habits of unsuccessful CEO's based on research by Dartmouth Professor, Sydney Finkelstein, in his book "Why Smart Executives Fail". It is based on what 50 high-flying companies did to completely fail. Often the CEO displayed one of the characteristics listed below to the extreme and this is what caused the destruction of their business. Here's what not to do as a CEO: 1. Viewing yourself and your company as dominating the environment. Small doses of self-confidence are a good thing but when taken to the extreme it becomes self-delusion. 2. Becoming so involved in the organisation that you're personal interests and your corporate interests become blurred. 3. Thinking you have all the answers – don't be arrogant. If you think you know what to do all the time you could kill your company. Don't overestimate your own abilities. 4. Ruthlessly eliminating anyone who isn't completely behind you.You should encourage debate to find the best answers - not refuse to have your opinions challenged. 5. Being obsessed with company image and losing focus of the actual running of your business. While a good image is important, you cannot compromise the running of your business for it. Again, its about balance. 6. Underestimating obstacles – Do not brush off potential threats to your company – this is a sign of a big blind spot. Keep a healthy sense of paranoia to keep you on your toes and in touch with your market. 7. Relying on what worked for you in the past – As a CEO this last point refers to extending your knowledge and skills further then the career you have had so far. For example, if you've been a financial person all your career you need to learn about sales and marketing. Being a CEO is a complex job and requires an understanding of every aspect of your company. Source: www.forbes.com . . . . . . . . . . . . . . . . . . . . . . . .