:google doodles
More than just a
How does Google come up with their homepage doodles and why are we so taken by them?
WWW.GOOGLE.COM LOGS
APPROXIMATELY 2 billion searches daily and as a frequent user of this search engine, I for one appreciate the fact that this valuable web space is not cluttered with advertisements for Viagra or supposed lottery winnings. It is a welcome relief to be greeted by not
only a distraction-free webpage but one that often keeps me guessing. Let's be honest… how many of you can
say you have never directed a co-worker to a newly discovered Google Doodle especially when it's been interactive. Hands up if you were persuaded to shoot a few hoops or navigate a slalom canoe through an obstacle course during the Olympics. Doodles are the fun, surprising and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries and the lives of famous artists, pioneers and scientists. How did the idea for doodles originate? In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the second "o" in the word Google, and the revised logo
was intended as a comical message to Google users that the founders were "out of office". While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born. Two years later, in 2000, Larry and Sergey
asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. It was so well received by our users that Dennis was appointed Google's chief doodler, and doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the birthday of John James Audubon to the Ice Cream Sundae. Over time, the demand for doodles has
risen in the US and internationally. Creating doodles is now the responsibility of a team of talented illustrators and engineers. How many doodles has Google done over the years? The team has created over 1,000 doodles for our homepages around the world. Who chooses what doodles will be created
and how do you decide which events will receive doodles? A group of Googlers get together regularly to brainstorm and decide which events will
DOODLE
be celebrated with a doodle. The ideas for the doodles come from numerous sources, including Googlers and Google users. The doodle selection process aims to celebrate interesting events and anniversaries that reflect Google's personality and love of innovation. Has New Zealand ever been featured in a Google Doodle? Yes. In 2011, youth from across New
Zealand were invited to design their own doodle under the theme 'My Wish for New Zealand'. Liam Platt from Ponsonby Primary won the competition with this doodle How can Google users/the public submit ideas for doodles? The doodle team is always excited to hear
ideas from users - they can email proposals@ google.com with ideas for the next Google doodle. Nakita Ardern www.google.com/doodles
56 | www.hermagazine.co.nz
