Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: https://viewer.e-digitaleditions.com/i/86221
cultural touch points to make them as compelling as possible for any audience. Once the content has been created, we sit down with the Medikidz Youth Advisory Board, which is a panel of 8-16 year olds, who are the ultimate judges of the success of the book. They tell us where characters might not work, what they find exciting; which areas they may still find confusing, and we take everything they say on board and go back to make changes. The Youth Advisory Board is our most important stage in the process and it is from this that we feel confident we are creating something relevant that young people from 6- 15 years old will read and find interesting." Credibility is the cornerstone to the Medikidz offering - professional medical writers and doctors write all the content, which is subsequently peer-reviewed by leading consultants in each respective field. Medikidz also gains the endorsement of established and well- regarded medical institutions, foundations and spokespeople. Medikidz has established a Medical Advisory Board, consisting of dozens of the world's preeminent physicians, as well as a Youth Advisory Board, a group of young people aged 6-16 years old, affected by illness, whose voice and opinion help to shape the direction of Medikidz. As well as the 25 current comic book titles on paediatric conditions, Medikidz have also produced titles relating to adult conditions, so that a parent/loved one, when faced with a diagnosis, has somewhere to turn to help them explain it to their children. Already published is "What's Up With Mum? Medikidz Explain Breast Cancer" and "What's Up With Dad? Medikidz Explain Melanoma" and next in this series will be, "What's Up With Grandpa? Medikidz Explain Alzheimer's Disease", with Colon Cancer, Parkinson's, Multiple Sclerosis and Schizophrenia to follow. Since launching in September 2009, Medikidz has distributed over 1,800,000 comic books globally in 40 different countries around the world, in 25 different languages. "Though we won't be happy until we have Medikidz in every language, in every country!" www.medikidz.com Kim's top tips for a successful business overseas 1. Every market is different. Business practices, cultures and price can vary massively in differing territories, so flexibility, adaptability and sensitivity are really important. One size never fits all, so tailoring your approach is key. 2. Prepare yourself for some long working days! But also remember to pace yourself. As a global business, that means being aware that New Zealand opens for business first, then the UK, and then USA. Be aware of the time differences and plan your business days around them- in a way that still means you get some sleep! 3. Face to face interaction. While we might work across the globe, we still pride ourselves on creating really close relationships with our customers. We will always make the effort to meet in person, because there really is no substitute when it comes to building rapport. 4. People you can trust. If you are looking to start a business in another territory, then it's vital that you have people you can trust in those regions that can help you understand the best way to do business there. If you were heading on a mountain trek, you would take a guide with local knowledge and expertise, so make sure you do the same. 5. Don't give up. It may take longer than you think until you see the fruits of your labour, but that doesn't mean you are failing. It's important to know exactly how you will measure success and, crucially, over what time period you are planning to do it. If you set out with a clear time frame, then you will find yourself more patient and positive, which will feed through in to business success. www.hermagazine.co.nz | 19