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FIND THEM Find out where your target market is hanging out online, and set up the relevant social page such as Facebook or LinkedIn depending on the outcome. With our restaurant example, Facebook would be an obvious choice, so post your opening hours, today's specials, what's in season. The great thing about using a platform such as Facebook, is you get to be able to chat with your customers very easily, and so developing a deeper and loyal relationship.
SUBSCRIBE Can your product be demonstrated well on video to capture subscribers through YouTube? What goes on in the kitchen, testimonials from happy customers, shopping for what's fresh at the local market could all be great short videos.
"Your assets are all in place, your sales are strong, the place looks ship shape, but have you given much thought to your database, and in particular, your online data base?"
Companies that have amassed thousands of connections, followers,
fans and now even pinners, have got a great opportunity to talk to each and every one of those people on a regular basis, keeping your brand on their radar for when they or someone they know, needs your product or service. Social media marketing is not a silver bullet, it takes time and
patience to get your message right, get a reasonable size base together and keep the relevant content rolling, so plan early on and make a start. A company with a large database of customers, prospects and a
great social presence of happy fans and subscribers will be far more attractive to a buyer in this digital age than one without any presence at all. Make sure you are ready.
Linda Coles of Blue Banana is a social media speaker, trainer and author of the book "Learn marketing with social media in 7 days". www.bluebanana.co.nz
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