Her Magazine

Her Magazine October/November 2012

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:one day deals Love them or hate them, the limited time deal websites are here to stay, creating a market of people who are keen to snap up a bargain. PREPARE FOR PHONE ENQUIRY Make sure the staff member who answers your phone knows all about the offer, expiry date and special conditions. Their response may impact on whether you get a 'one day' sale. MAKE SURE THAT YOUR WHOLE TEAM KNOWS WHAT THE GOAL IS Promotions like this are not just about getting the maximum amount of people through the door just once, it's about giv- ing them a WOW experience so they come back for more. Your team needs to be working together towards this goal- bribe them if you have to! TRY TO BE AS YES FOCUSED AS POSSIBLE IF YOU ARE THINKING of using one of these sites to promote your business, take care of a bit of housework before you open up the door to maximize the uptake and up sell you get as a result of joining this phenomenon. TAKE A LOOK AT YOUR WEBSITE The deals are on the internet so a person who is keen on what you offer but not sure who you are is going to click and go to your page. Make sure when they reach your website they are greeted by an easy to work site that's up to date and user friendly PREPARE FOR EMAIL ENQUIRY Many interested people may make contact to ask questions, be ready for a quick response so that they are able to have their questions answered in time to still get the deal on offer AND spread the word to some friends. One of the attractions of a 'one day' deal is that it makes it simple to try out your business. Follow up their experience through the limited time deal website by making dealing with you as easy as possible, leaving them with a positive feeling about your business as even if they don't become a regular customer they will pass on their experiences to their friends. flow straight away but the real value in these promotions is in the ongoing sales you can make once the promotion ends. Design your offer to give the best possible experience to the market to secure business in the long term, not just to make some money in the short term. A 'one day' promotion has the potential to increase cash changes the business marketplace. One day sites have the potential to change the way you get customers and increase your bottom line fast. Be prepared to WOW your market and success will follow! Every now and then something new comes along that Julz Darrochwww. julzdarroch.co.nz www.hermagazine.co.nz | 45 One Day Deals

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