regions, SOHO WINE CO challenges traditional norms in the New Zealand wine industry. As a result, plenty of people are taking notice around the world and export orders are multiplying rapidly. Founded by Rachael Carter in 2009 and named after the
entertainment capital of the world, it's not just their winemaker approach that sets them apart. Since its first vintage, SOHO has created 5-star, gold-medal winning wines encapsulated in Tom Ford- inspired packaging. The contemporary approach and packaging embodies a sexy, fun and quality focused style. "I wanted to create a wine company that was sexy, fun, quality focused and reflected the social network associated with wine – a name
Recommended Wines SOHO Stella Marlborough Sauvignon Blanc 2012
SOHO Westwood Waiheke Island Rose 2012 Craggy Range Gimblett Gravels Chardonnay 2010
that embodies this is SOHO, the entertainment capital of the world. It is often the situation and the company in which you are drinking the wine that makes it more special and this 'environment' is the essence of the brand SOHO", says Rachael Carter. "Growing our own grapes on family-owned vineyards, and having
three award-winning winemakers in the best New Zealand wine regions, is part of our successful business model. Not only do we benefit from the love and care that our owners invest in the grapes, we also have flexibility to the meet the increased demand for our wine." www.sohowineco.com
New Zealand extends 1,600km (1000
miles) from sub-tropical Northland (36° S) to the world's most southerly grape growing region Central Otago (47° S). Vineyards benefit from the moderating effect of the maritime climate (no vineyard is more than 120km, or 80 miles, from the ocean) with long sunshine hours and nights cooled by sea breezes. New Zealand wine is distinctive for
its purity, vibrancy and intensity. The long ripening period - a result of cool temperatures - allows flavour development whilst retaining fresh acidity, a balance for which New Zealand wines are renowned. There are a number of distinct major
winegrowing regions spread throughout New Zealand, with the majority on the East coast of the Islands in the rain shadow of the mountains. Within these diverse regions, sub-regional characteristics are beginning to show through and wines are now being distinguished as being not just from a wine region, but from a sub-region and a place. For more information go to www.nzwine. com/wineries
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