Issue link: https://viewer.e-digitaleditions.com/i/80373
sheila I home LIGHT MY FIRE We chatted to director Tracy Lucas. business, Wicked Wix. WHY DO PEOPLE LOVE WICKED WIX SO MUCH? Our products are not only unique in their presentation but also in the special mix of hand picked fragrance blends that we have personally developed. WHAT IS YOUR SIGNATURE SCENT? That would definitely be French Pear. This classic scent outsells all of its counterparts, it has opened doors for us and is a best seller, loved by all. WHO IS BEHIND THE BUSINESS AND WHY DID YOU SET IT UP? The business was founded byme and two friends, almost six years ago. We are all fellow candle lovers who share a passion for Eco friendly products. We had heard about soy wax being popular in the US, did some research and saw a place in the market for a range of natural soy candles. Our ideas blossomed from there and so began Wicked Wix. WHAT IS YOUR BACKGROUND? Two of us were personal assistants and the other worked in banking. 102 SHEILA JULY 2012 WHAT WOULD YOU SAY IS THE BIGGEST CHALLENGE IN A SMALL BUSINESS LIKE THIS? I would say the biggest challenge is definitely trying to keep up with the larger companies who have the financial backing to do great things. Another is trying not to get lost in the crowd. There is a myriad of soy candle companies in the marketplace now so trying to stay ahead of the pack is a challenge in itself. WHICH WW SCENT SELLS THE BEST? French Pear sells the best but Black Lime & Coconut and Brown Sugar & Vanilla are also very popular. HOW MANY SCENTS ARE THERE? We have 29 fragrances spanning three ranges so there is definitely a fragrance for everyone! DO YOU HAVE PLANS TO RELEASE MORE? Yes we are always trying and testing new fragrances and when we find the one we will definitely be sharing it with our devoted followers. WHERE ARE THEY AVAILABLE FROM? WW candles are available online at www. wickedwix.com.au, via our WW party plan program or at over 150 stockists Australia wide. WHY DO YOU THINK PEOPLE LOVE SCENTED CANDLES? Scented candles are for the soul. They evoke memories of people, places & wondrous times in our lives. They relax and calm us. They turn our homes into a nurturing sanctuary for mind, body & soul. Who wouldn't love them? WHAT IS THE MARK OF A REALLY GOOD SCENTED CANDLE? The 'scent throw' and 'scent authenticity' are the marks of a great scented candle. When you purchase a scented candle you want it to permeate your home with the right amount of scent and for that scent to be rich and real. Inauthentic or short lived fragrances are nothing but a disappointment. Three West Australian women are about to set the world alight with their beautiful scented soy candle