Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
Issue link: https://viewer.e-digitaleditions.com/i/76572
for your business. What outcomes are you hoping to achieve? Decide why you are interested in using a social media profile 1 Do you aim to communicate with existing clients and customers or grow new ones? Who is your target market? Local? National? International? Each target group will need a different focus; after all there is little value in having a tribe of thousands all over the world if you are selling massage appointments in Wellington. Social media is a great way of growing awareness of your business and brand to new customers and also an easy way to keep in contact with your current customers. Here are five steps you can take to harness the power of social media without breaking the bank OR staying up all night. 2 Choose your media. Facebook, twitter, pinterest … each social networking type has a different value and style. If you have the time and budget you may wish to saturate all media, however for most of us with smaller businesses we need to be selective about selecting one or two and doing them well. How will you choose which one? Ask people you know what they use and find a tech savvy teenager to show you around. Encourage 'Sharing'. 4 The foundation of social media is the fast transmission of images and information between people and organisations. This means you can reach more people by having regularly updated images and information that people will want to share with their contacts. Set yourself a schedule and contribute to your page on a regular basis, this may be only once a week or two or more often, as long as it's sustainable. If you are sharing images and comments on your page make sure you go to the source and check if they align with your brand, there are some interesting people out there. Accept the limitations of social media. 5 There are many cases of business success based on using social media platforms, however for the average business it is best used as a way of generating interest and increasing awareness of what you do rather than a way of generating fast income. Invest only the time you can spare, rather than pulling your efforts away from other work. Align all your messages. 3 For most businesses the company website is your major Internet presence, and is still your most valuable one with all the key information about your business and a more defined brand design. Your social media presence should share the same brand values and messages. Use your social media site for more topical and fast dating news and information, and for interacting with your client base avoids having to create content for each one individually. SOCIAL MEDIA ETIQUETTE 101 Make sure your messages match your brand. Sharing is a two way street, get together with a few like-minded businesses and grow your media presence together. Separate your personal and business online presence. interesting rather than just focusing on sales. Keep your content for any other business communication. Edit and proof your content as you would www.hermagazine.co.nz | 53