Her Magazine

April/May 2012

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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Contributors AMANDA BIDWELL – WE BLOG THEREFORE WE ARE Amanda Bidwell is a part-time freelance writer and blogger. She explores life as an average 20-something struggling to come to grips with the prospect of becoming a grown up in her blog; Twenty Something Syndrome. Amanda has spent the past five years working in radio and has developed a keen interest in all forms of media, particularly in New Zealand. Amanda completed a course in magazine journalism in late 2011, achieving distinction. "We blog therefore we are," is her first published piece. Recently Amanda won a writing competition with her quirky story "The Other Woman", a light hearted yarn that likens her tumultuous relationship with writers block to that of a cheating husband. If I could go back in time and change one thing, it would be: a complete disaster knowing me. Back to the Future made time travel look far too troublesome for my liking! p.75 VIVETTE REID – WOMAN IN THE KITCHEN The rural farming town of Marton, Rangitikei was Vivette's childhood stomping ground. It only took her 20 minutes on her Raleigh 20 bicycle to get from one side of town to the other. In hindsight, she suspects the peaceful mindset adopted, along with her supportive family, helped her stay grounded as her fast-paced public relations career has unfolded. Now 42-years-old and living in Tauranga, Bay of Plenty, for the last 17 years, Vivette feels a sense of pride mixed with relief in raising three decent boys: Carl, 22, Tyler, 12 and Kristian, 10. Vivette's career highlights have been: working as Michael Laws' mayoral campaign manager; meeting Olympic gold medallist rower, Mahey Drysdale; having the courage to open her own media relations business Chatter Communications; and helping people get their stories told. Put simply, Vivette enjoys socialising, is addicted to news, and loves to write. SONIA LIDDINGTON – INVESTIGATION PILATES Sonia owns Progressive Pilates in Hamilton. For over 10 years she has, by her actions, been spreading the good word about Pilates around Hamilton and the surrounding district. Sonia saw Pilates was a desirable form of exercise for many people who didn't want to beat themselves up every time they went to the gym, as well as being enjoyable to a wider range of people. A good number of the 'Trons' residents thought so too, and now have Pilates as one of their 'can't miss' activities each and every week. Away from the studio, Sonia takes a keen interest in the activities of her three children, as well as pottering around the family lifestyle block. If I could go back in time and change one thing, it would be: the unsuccessful lotto numbers I keep buying. If I could go back in time and change one thing, it would be: To complete my communications degree after college instead of working, because as an adult university student I missed out on the crazy, fun, live-in campus lifestyle. Quotable "What we do with 'crowdsourcing' is bring more voices into the conversation and into the ideation process. We're using 'crowdsourcing' and any other digital tools that we can to make sure our clients are paying the best price for great advertising." Claudia Batten p.12 p.88 "So while government's influence over the lives of citizens has expanded with growing regulation and laws, citizens now enjoy a greater ability to influence and to challenge government. For example, social media has democratised the lobbying process through online petitions and Facebook or Twitter campaigns against policies and laws" Mai Chen, p.44 www.hermagazine.co.nz | 5 "Science is unpredictable – you never know what direction it's going to go. This is certainly true of research, but I think it is also true of careers. People often end up in a direction that they never anticipated at the start. I know a lot of young people agonise long and hard over what do, but my advice is make the best decision you can at the time ... and see what happens!" Christine Winterbourn p.27 p.36

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