Her Magazine

April/May 2012

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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How to bug me on BEFORE YOU GET SERIOUS ABOUT SOCIAL MEDIA READ THIS! The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing 'the why' at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Businesses are interacting with consumers to socialise rather than learn about customer expectations to, in turn, deliver tangible value, improve product experiences, and invest in long-term relationships. extremely avid users of social media, however those with a vision impairment often struggle to feel included in the online world as some social networking sites are difficult to use with screen readers. While an open-door policy encourages us to be fair to all users, regardless of their abilities, it also means that our message is more likely to be spread to a larger number of people. You could increase your online following by 20% simply by ensuring that your online presence is accessible to all people. At Be. we try to achieve this by having a presence on several social media sites, such as Twitter, Facebook, and LinkedIn, as well as our own blog on the Be. Accessible website. How is your business ensuring that everyone is coming to the party? LESSON #5: KEEP LEARNING The best thing about this social media party, however, is that for the most part the people there are happy to share ideas about how to become the popular kids. Websites like Mashable and SMNZ share stories, 'top tens' and 'how-tos' about all sorts of online social platforms. These websites will keep you updated with which are the best new shoes to be wearing to the party to get noticed. www.beaccessible.org.nz Linked A look at what you may be doing to annoy your connections AS A BUSINESSPERSON, INVESTING in building your network is a vital part of your success and LinkedIn is a great tool for doing this. But for some reason when we network online we really forget how to communicate with the person on the other end of the computer. In fact, we forget that there even is a real person on the other end of the computer. Basic real life etiquette flies out of the window as we try and do everything MY TOP 10 THINGS TO AVOID DOING: you are. You know it, and so do I so please have some respect there. Choose the "other" option, it works just as well and is honest. business arena. Save that part for your Facebook page. 1 2 when we meet up I can actually recognise you in the coffee shop. see a bit more about you. I am interested. If we had met at a networking event offline, we would have said hello and chatted a while, so why not here as well? Let's talk and see if we have anything in common or of interest to share. 3 4 tone, get a feel for you, not someone else talking about you. shout at me in capital letters to get my attention. I can read it just fine in lower case. 5 6 www.hermagazine.co.nz | 21 Your summary is probably the biggest thing I pay attention to when I am viewing your profile so please don't I will read your summary about what you do if it is from you, and not someone else. I want to hear your When you send me a connection request, I will always take a peek at your own profile before I accept to It's lovely to see you dressed as a caterpillar, but your LinkedIn profile photo needs to be the real you, so that You may think it's cool to have a first name of "Big John" but really it's not very professional in the LinkedIn Please don't send a connection request to me saying that you are my friend when I have absolutely no idea who at a trillion miles an hour to get connected, 'friended', followed and now pinned to as many people as possible. But slow down connection collector, relax, and be more meaningful in your approach, and avoid some of the things that I see all too often that really bug me. If you want to develop a business relationship with your connection, don't get off on the wrong foot; you could be creating a bad impression if you break any of the following rules. want to see the real you from satisfied clients and maybe the boss. everyone else's email address and they don't see mine. It acts as BCC (blind carbon copy) connections. It really is too much info for me to deal with. Sure, if it's relevant to the business environment send it along with the hash tag # in then I will be sure to see it. 7 8 9 10 And finally, please don't assume that since we are connected on LinkedIn that I want to be added to your newsletter database too, because your news is not necessarily relevant to me if you build ships and I sell flowers. If you put yourself back into a real life networking event where you meet a new person for the first time, you wouldn't do any of the things above, so please don't do it to me on LinkedIn. Let's find out more about each other, chat a little, see who we know in common, and show a little respect to each other. That is the basis for a new business relationship. Linda Coles www.bluebanana.co.nz Your tweets should really stay on twitter and not clog up my business- focused news feed from my other Remember to 'un-check' the little box when you send out a bulk message to your connections so that I don't see Your recommendations that you have are great, but each one is from a colleague so it loses its importance. I

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