how to speak their language MASTER CLASS
GEN Y: HOW TO SPEAK THEIR LANGUAGE
When the lifeblood of any business is communication, you need to make sure you're speaking the same language
THE LATE SIR PETER Blake's words talk of leadership as powerfully as how to best engage with Gen Y staff. Assertive, confident, tech-savvy and carrying themselves with an air of entitlement the Gen Y's are not easy to unlock. Forget notions of career, job security and loyalty – this doesn't spin their wheels. They, not you, will determine their futures! But they bring new skills to their work, none more so than their use
of technology, social media and an instinctive ability to take up new ideas in these fields – websites, email, Skype, Facebook, Twitter are the communication media for Gen Y's. Use their knowledge of this to test
the way you communicate with customers, staff and to promote your products and services. And accept the 24/7 instant communication they manage their lives through – tolerate an acceptable level of texting, personal use of email and the Internet in the workplace.
Gen Y's are tomorrow's decision-makers. If they make up a significant part of your customer ecosystem then
your Gen Y staff will know better than you how to connect with them. But what does it take to win their hearts and minds as employees.
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